They say we’re exposed to thousands of advertisements every day. While that number is hotly contested, most agree it...
Target Marketing
Digital Marketing Blog ARticles
How Do I Create My Business Avatar?
Who’s your perfect customer? Describe your ideal client. The more you know about who is buying from you, the easier it...
Crafting Geo-Targeted Website Content for Local Audiences
One of the greatest things about the internet is that even the smallest businesses can have worldwide exposure just by...
Effective Retargeting Strategies to Re-Engage Your Audience
Marketing can sometimes be frustrating. You develop eye-catching ads with spot-on messages. The clicks roll in. But...
How Data-Driven Targeted Ads Are Shaping Modern Political Campaigns
You’re running for political office. Where do you start? How do you connect with potential voters? Thanks to today’s...
How To Segment Your Market for Precise Targeted Marketing
Targeted marketing helps you send the right message to the right people, no matter what channel you meet them on....
Leverage OTT Streaming for Enhanced Digital Marketing Results
Once upon a time, you had one television and a handful of channels to choose from when you consumed entertainment. No...
Navigating a Cookie-Free Future: Harness the Power of First-Party Data
If first-party data isn’t one of your top priorities in your marketing strategy, it’s time to re-evaluate your plan....
How to Identify and Captivate Your Ideal Customer With Target Marketing
You’ve designed the perfect product or service. You’re excited about what it could do for your business. You know not...
7 Core Elements of a Powerful Digital Marketing Plan
In order to succeed in business today, it’s essential to have an online presence. Nobody would argue with that...
Are You Capturing Attention at Each Customer Touch Point?
When you’re in the business, you understand everything you do. You get what makes your products and services work as...
6 Elements of Making Conversion Rate Optimization Work for You
How well does your website convert? How many leads do you drive to your sales pages every day? Most marketing plans...
This Is How You Define Your Target Audience On Social Media
One of the most challenging aspects of creating a social media account is defining your target audience and how best...
How To Collect & Use Different Types of Target Marketing Data (+ Free Customer Persona Template)
To achieve a successful marketing campaign across any industry, it is imperative to segment your audience into...
Remarketing or Retargeting: Which Is Best for You?
As marketers, we often define potential buyers in general ways: All females between 40 and 60 Drivers who commute to...
5 Most-Asked Questions About Target Marketing Strategies
There are a handful of ways that businesses can acquire new clients online, but none are as proven or practical as...
What Does a Cookieless Future Mean To Digital Marketing
Cookies, also known as HTTP cookies or internet cookies, are designed for internet browsers to track, personalize, and...
Does Your Digital Marketing Agency Have a Creative on Staff?
As you break into digital marketing, it’s difficult to know where your money is spent best. Should you put it towards...