Known in the general sense as programmatic marketing, Targeted Marketing gives advertisers the ability to do something the industry has never before seen: understand exactly how your advertising dollars are performing! With the growth of big data (regarding information about consumers, buying habits, and interests) and innovation of real-time bidding (RTB), advertisers can now select not only what type of client to specifically advertise to but also how much to pay for the ad.

Utilizing several hundred data partners and proprietary algorithms, DMG can manage all these various complexities on the ad exchanges in milliseconds, at the very point in time when the customer lands on a page.