Blog
Take Advantage of NCAA Compensation Ruling: Tips for Student Athletes
The recent changes with the NCAA ruling allow student athletes to receive compensation for sponsored partnerships. While some schools and states have quickly put guardrails in place, many others are an open marketplace for endorsements. Whether you’re a marketer,...
What’s Your Strategy With Social Proof?
What is social proof? In short, it means relying on other people's opinions to create your own behavior. We do this for one of two reasons: We assume other people are well informed and use the correct behavior for the current situation. We don’t want to go against...
Developing an Influencer Marketing Strategy
If you’re in business, it’s hard to ignore the power of social media. Most businesses today can no longer grow a business without using some form of social media. Choosing between Facebook, Twitter, Instagram, or YouTube is a personal choice, depending on where your...
Creating a Strategy To Improve Your Social Media Engagement
Social media may seem like it’s been around forever, but it’s still a relatively new technology. Social media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other...
Social Media Optimization Strategies You Should Try Now
If you’re trying to market your product or service online, you can’t ignore the statistics. In 2019, 90.4 percent of millennials, 77.5 percent of Gen X, and 48.2 percent of baby boomers were active on social media. 54 percent of social browsers use social media to...
What Google’s Page Experience Update Means For Your Site
If you have any experience with Google, you know they are in the business of change. Since its inception, they’ve had one goal in mind: to improve the user experience. That means they provide periodic updates to make improvements to the way people view results....
The Rise of Connected TV and How To Use It In Your Marketing Strategy
Just when you think you have a handle on the different types of advertising for your business, something new comes along. If you think about how you consume information these days, it’s difficult not to think about at-home entertainment. How much time have you spent...
How a Digital Marketing Agency Can Help You Be Better at Marketing
SEO. SEM. Geofencing. Influencer marketing. PPC. If you’ve worked with a digital marketing agency before, developing an online strategy, you know just how confusing the whole thing can be. And just when you think you understand a specific term – SEO, for example –...
Looking For New Business? Start a Podcast
In the past year, the way we work has changed in ways we would never have thought possible before. Pre-pandemic, about 4.7 million people were already working remotely from home, according to the US Census Bureau. When stay-at-home orders began, that number...
Why Podcasting Should Be Added To Your Content Marketing Strategy
As you’re developing your content marketing strategy, chances are you’ve added quite a few different things to your toolbox. You might write blog posts regularly. You might send out emails and newsletters. You might add content to your social media accounts. But what...