Why do people search? Search intent is the thought behind the user’s search. Every time someone pulls up a search bar and types in a word or phrase, they are looking for something specific. What ranks determines what they click on, or if they head back to the search...
There’s no denying that Google is the behemoth in the search engine world. Still, it’s not the only search engine people are using. Google controls over 86 percent of the world’s market share. Bing follows in number two position with 7 percent of the market share....
We live in an instant society. If we pay for something, we expect instant results. That’s why some find SEO frustrating because it’s difficult to pinpoint how long it takes to see effects. SEO isn’t like other forms of digital marketing where you pay and can see...
We all hear terms like search engine optimization (SEO), data analytics, and featured snippets, but when you’re just trying to get some of your writing published on your blog, do they really matter that much? Well, the answer lies within your intentions of publishing...
SEO – search engine optimization – has become an essential part of every digital marketer’s strategic plan. And just when you thought you had SEO figured out, social media exploded on to the scene. If you read marketing journals regularly, you’ve probably noticed how...
If you have any experience with Google, you know they are in the business of change. Since its inception, they’ve had one goal in mind: to improve the user experience. That means they provide periodic updates to make improvements to the way people view results....
Too often, business owners wind up putting their marketing strategy on autopilot. They send out marketing materials because they've always done it. They stick with the same ads because they’ve worked in the past. They even use an SEO strategy they’ve designed from the...
Are You Still Using These On-Page Optimization Techniques? On-page optimization - what is it? Did you find yourself scratching your head, wondering how it impacts your business? While most marketers have a general understanding of SEO, on-page optimization may seem a...
Content is king. You read that a lot if you’ve spent any time looking at growing your business online. But what does that truly mean? Sometimes it can be difficult to understand how content truly works, especially if you’ve been writing for a while with little to...
The term B2B encompasses all companies that create and sell products and services used by other businesses. B2B companies support other businesses, providing raw materials, finished products, services, or other consulting work that can help them operate, profit, and...