In today’s market, it’s essential to promote your business via social media. With billions of people using Facebook each day, there’s no telling how many new customers you could reach. But in order to reap the most benefits, you can’t just set up an account and call...
Developing an online marketing plan can be confusing at best. How can you gain results from social media platforms? Where is the best place to spend your time? Is one site better than the other? Should you try using a site with billions of followers, or would you be...
With nearly 2.9 billion monthly active users, Facebook is still the giant in the social media world. Facebook accounts for nearly 71 percent of all monthly social media visits and has an annual revenue of close to $86 billion, with most of it coming in from ad...
Social media can often seem like a dreaded item on your to-do list. If you read anything on marketing, they say you can’t exist online without social media accounts. Yet when you have one, you often sit and stare at the screen, wondering what you’re supposed to post....
Social marketing is new enough it feels a little bit like hocus-pocus. You build a profile on Twitter or Instagram, you talk about what you had for dinner, and magically, customers come. Or so they say. Even just a few short years ago, that seemed to be true. Who...
SEO – search engine optimization – has become an essential part of every digital marketer’s strategic plan. And just when you thought you had SEO figured out, social media exploded on to the scene. If you read marketing journals regularly, you’ve probably noticed how...
If you’re trying to market your business today, you should take the time to learn a little more about the creator economy. The creator economy is about influencers and the way they connect on social media. It’s about people who create content online and monetize that...
The recent changes with the NCAA ruling allow student athletes to receive compensation for sponsored partnerships. While some schools and states have quickly put guardrails in place, many others are an open marketplace for endorsements. Whether you’re a marketer,...
What is social proof? In short, it means relying on other people's opinions to create your own behavior. We do this for one of two reasons: We assume other people are well informed and use the correct behavior for the current situation. We don’t want to go against...
Social media may seem like it’s been around forever, but it’s still a relatively new technology. Social media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other...