Influencer Marketing Archives | Digital Marketing Group

The Impact of a Macro vs. Micro Influencer on Brand Engagement

You can’t go anywhere without the word “influencer” popping up. And if you’re reading this, the concepts of macro...

For as long as there has been advertising, brands have sought new and creative ways to cut through the noise and reach...

What comes to mind when you hear the term “influencer marketing”? For many business owners, it’s synonymous with big...

Is there a future in influencer marketing? Is it something you should add to your business marketing strategy to try...

One of the most challenging aspects of creating a social media account is defining your target audience and how best...

During the past couple of years, we’ve seen massive changes in the way we promote businesses. Social media is bigger...

If you’re trying to market your business today, you should take the time to learn a little more about the creator...

If you’re in business, it’s hard to ignore the power of social media. Most businesses today can no longer grow a...

Imagine a future where artificial intelligence is an important part of our lives. It’s integrated into everything we...