There’s no denying that Google is the behemoth in the search engine world. Still, it’s not the only search engine people are using. Google controls over 86 percent of the world’s market share. Bing follows in number two position with 7 percent of the market share....
Content is king. That phrase has been used repeatedly throughout the online marketing world. But what exactly is content? When someone posts a photo of their dog, is that content? If you write a new blog post, is that content? Or if a business posts a video shot at a...
If you’ve paid attention to your online marketing in the past, you may have heard your marketing team refer to “bounce rate.” In simple terms, a bounce is when a user enters a web page and leaves from that very page without taking any further action. They entered via...
How long have you been creating content for your website? How many blog posts do you have on your blog? If you’ve been in business for years, and have had a content marketing strategy in place, the numbers could be huge. Now it’s time to ask another question: Is all...
If you keep up with the latest business and marketing news, you’ve probably seen a lot about blogging lately. “Blogging is dead.” “Blogging is so old-school.” “People don’t read blogs anymore. They’re visual by nature.” Yep, we’ve read it all, and we only have to say...
Your website is a sales tool to help you move closer to the sale. If you design an effective FAQ page, it can help you with that process. Websites as a whole are designed to give people what they want, without having to reach out and wait for answers or solutions....
Why do most businesses consider putting a social media marketing strategy into place? It begins with wanting more traffic to your website, more clients through your doors, and more profit for your bottom line. Businesses need business to succeed. And when you look at...
How many seconds do you have to make a first impression? Is it thirty seconds? Ten? Two? Science suggests you may have even less than that. Depending on the situation, first impressions are often created in the blink of an eye. As business owners, we often spend a...
Content is king. You read that a lot if you’ve spent any time looking at growing your business online. But what does that truly mean? Sometimes it can be difficult to understand how content truly works, especially if you’ve been writing for a while with little to...
This will be remembered as the year the world went virtual. Think back to the beginning of 2020. Most people were operating as business as usual, driving to the office and opening up their retail locations daily. Then stay-in-place orders changed everything. While...