More than half of the world’s total population now uses social media. According to a new report, 3.96 billion people use social media today, which accounts for roughly 51 percent of the global population. Are you reaching out to your potential customers with...
If you’re trying to gain traction online in any way, you probably have a landing page or two in place to sell what you do. Landing pages are imperative to the online sales process. Yes, customers will scroll through a poorly produced website to get where they’re going...
First impressions are everything. Yet it’s difficult to keep that in mind with your online presence. Take a look at your website for a moment. What does it have to say? What’s the message coming through loud and clear? Is there a clearly defined action step no matter...
If the coronavirus has taught us anything about business, it’s that our entire approach to marketing can change almost overnight. All of your goals and plans for 2020 disappeared in a matter of weeks. Now what? We know you’re asking that daily as you navigate this new...
Welcome to life living in the middle of the coronavirus. We’re in uncharted waters. We have no idea what’s next. You might be worried about many different things. Your business. Your employees. Your family. What problem should you tackle first? Health is a vital...
Thanks to the wonders of the internet, you can get fairly accurate statistics for just about anything. Lately, that includes the coronavirus, or COVID-19. Of course, there are a lot of reasons why those numbers are flawed. Governments are running scared. The pandemic...
If you want to rank high in the search engines, and increase the traffic to your website, you have to optimize your site. That includes technical, on-page, and off-page techniques. Off-page techniques are important to help build credibility and transparency online....
So you want someone to help you write about your business. Do you hire a copywriter or a content writer? Is there a difference between copywriting and content writing? The two may be closely related, but there are distinct differences. They are different enough that...
Link bait. It sounds like something out of a black hat SEO strategy guide. But no matter how it sounds, it’s an important part of today’s SEO strategy. Link bait is the process of creating exceptional content on your blog so that others will find it useful and want...
Think social media is just a fad? Hopefully, you’ve answered that question with a no. In fact, social media has probably been around for a long time. The first recognized social media site was created in 1997. Six Degrees was designed to allow users to create profiles...