In order to succeed in business today, it’s essential to have an online presence. Nobody would argue with that...
Target Marketing
Digital Marketing Blog ARticles6 Elements of Making Conversion Rate Optimization Work for You
How well does your website convert? How many leads do you drive to your sales pages every day? Most marketing plans...
This Is How You Define Your Target Audience On Social Media
One of the most challenging aspects of creating a social media account is defining your target audience and how best...
How To Collect & Use Different Types of Target Marketing Data (+ Free Customer Persona Template)
To achieve a successful marketing campaign across any industry, it is imperative to segment your audience into...
Remarketing or Retargeting: Which Is Best for You?
As marketers, we often define potential buyers in general ways: All females between 40 and 60 Drivers who commute to...
Are You Capturing Attention at Each Customer Touch Point?
When you’re in the business, you understand everything you do. You get what makes your products and services work as...
5 Most-Asked Questions About Target Marketing Strategies
There are a handful of ways that businesses can acquire new clients online, but none are as proven or practical as...
What Does a Cookieless Future Mean To Digital Marketing
Cookies, also known as HTTP cookies or internet cookies, are designed for internet browsers to track, personalize, and...
Does Your Digital Marketing Agency Have a Creative on Staff?
As you break into digital marketing, it’s difficult to know where your money is spent best. Should you put it towards...
A Guide To Online Targeting – Which Works For Your Business?
Online targeting is a process that refers to creating advertisement elements that specifically reach out to prospects...
After The Traffic – What To Do To Ensure Conversion
Why do you write a blog post, add content to your social media accounts, or take out an ad on Facebook or Google?...
Defining Your Online Customer Avatar
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your...
Effective Marketing Means Segmenting Your Target Market
How would you define your current target market? How detailed can you go? When you identify your ideal customer, you...
Using Your Mobile Customers As Your Focus Group
Have you ever taken part in a focus group? They’re used all the time in the world of marketing and sales. A group of...
Looking For Better Customers? Try Retargeting
Think, for a moment, about the last time you bought something big. A new phone, a refrigerator for your kitchen, or...
Why Behavioral Targeting May Be The Perfect Way To Find Your Next Client
The basic idea of behavioral targeting is easy to understand. It’s a method of advertising that shows a user ads based...
How Behavioral Marketing Can Get Your Customers Clicking
Remember the good ol’ days, when printing up thousands of postcards and having your friendly mail service would do the...
Why Geotargeting Can Set Your Marketing On Fire
What’s the easier sale: screaming your message to a crowded room, or walking up and delivering your perfectly prepared...