by DMG | Mar 15, 2021 | Blog, Target Marketing
Online targeting is a process that refers to creating advertisement elements that specifically reach out to prospects and customers interested in your offerings. A target audience has certain traits, demographics, and other characteristics, based on the products or...
by DMG | Jan 18, 2021 | Blog, Digital Advertising, Target Marketing
Why do you write a blog post, add content to your social media accounts, or take out an ad on Facebook or Google? Traffic. If you’re in business, traffic is the holy grail for getting viewers to your information. Yet what happens after you get readers to your...
by DMG | Nov 9, 2020 | Blog, Digital Advertising, Target Marketing
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...
by DMG | Nov 13, 2018 | Blog, Target Marketing
How would you define your current target market? How detailed can you go? When you identify your ideal customer, you start seeing patterns in their behavior. One type of customer may have certain hobbies, read certain magazines, or eat certain types of foods. As a...
by DMG | Sep 9, 2018 | Blog, Target Marketing
Have you ever taken part in a focus group? They’re used all the time in the world of marketing and sales. A group of people are gathered together based on specific traits and demographics. They share ideas, thoughts, and perceptions about a particular topic, product,...
by DMG | Jul 5, 2018 | Blog, Target Marketing
Think, for a moment, about the last time you bought something big. A new phone, a refrigerator for your kitchen, or maybe a new car. Did you buy the first one you came across? Of course not. When we’re in the market for something new, we take time to ensure we...
