by Digital Marketing Group | Mar 8, 2022 | Target Marketing
There are a handful of ways that businesses can acquire new clients online, but none are as proven or practical as taking the time and energy to do your market research. It allows you to look at the business questions that will guide your actions and, ultimately, how...
by Digital Marketing Group | Oct 26, 2021 | Digital Advertising, Target Marketing
Cookies, also known as HTTP cookies or internet cookies, are designed for internet browsers to track, personalize, and save information about each user session. Every time you visit a new page on a site, the information is saved to use for decision-making purposes at...
by Digital Marketing Group | Oct 19, 2021 | Digital Advertising, Target Marketing
As you break into digital marketing, it’s difficult to know where your money is spent best. Should you put it towards ads? Bid for pay-per-clicks? Build landing pages for each campaign you launch? It isn’t easy to know where to start with so many different tasks vying...
by Digital Marketing Group | Mar 15, 2021 | Target Marketing
Online targeting is a process that refers to creating advertisement elements that specifically reach out to prospects and customers interested in your offerings. A target audience has certain traits, demographics, and other characteristics, based on the products or...
by Digital Marketing Group | Jan 18, 2021 | Digital Advertising, Target Marketing
Why do you write a blog post, add content to your social media accounts, or take out an ad on Facebook or Google? Traffic. If you’re in business, traffic is the holy grail for getting viewers to your information. Yet what happens after you get readers to your content?...
by Digital Marketing Group | Nov 9, 2020 | Digital Advertising, Target Marketing
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...
