If you want to gain traction in Google, there are so many different ways to do it. If you’re a local business, you can’t ignore Google My Business. Google My Business is a free, easy to use tool that allows businesses to manage their online presence across all...
Business in 2020 has been challenging. But the underlying principles of running a business haven’t changed. You need profits to survive. And in order to gain profits, you need customers. How do you get them in a virtual world? If you’re reading this, you may already...
If you’re trying to gain traction online in any way, you probably have a landing page or two in place to sell what you do. Landing pages are imperative to the online sales process. Yes, customers will scroll through a poorly produced website to get where they’re going...
You have your business idea ready to go. You’ve invested a lot in getting things ready. Your packaging looks great. You have a sales presentation perfected. Now all you need are the prospects. They say the fastest way to get a client is with an online marketing...
When most business owners plan out a year of marketing, they take a lot of things into account. The changes of the seasons. Holidays. Introduction of new policies or regulations. New products or services they hope to introduce. Rarely does something drop in so...
Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...
It’s a given that you’ll always want your Google Ads campaigns to achieve positive results. You want to see the lowest possible cost-per-clicks, highest CTRs, most conversions, and the best-quality website traffic. While there’s no one right way to achieve these...
Think of a product you want and type a search into Google. Did an ad pop up? Do you see multiple ads on the top and bottom of the page? This is common across regions and industries. Companies large and small with B2B and B2C clients are all running ads on Google. Or...
What’s holding you back from making Google Ads a prominent part of your marketing plan? Is it the thought you might be impacted by click fraud? Click fraud is real. Statistics show digital ad fraud cost marketersclose to $8 billion in 2016 and is expected to almost...
As we’re starting a new year, a question may be lurking in your mind. “What marketing channels should I use to grow my business this year?” It’s a good question. Select the wrong marketing channels, and you’ll spend a lot of money on wasted efforts. Choose wisely and...