The term B2B encompasses all companies that create and sell products and services used by other businesses. B2B companies support other businesses, providing raw materials, finished products, services, or other consulting work that can help them operate, profit, and...
So you want someone to help you write about your business. Do you hire a copywriter or a content writer? Is there a difference between copywriting and content writing? The two may be closely related, but there are distinct differences. They are different enough that...
Are you trying to rank higher for local business? Have you been trying for SEO business success right in your neighborhood community? Then you can’t ignore local citations. Local citations are defined as any web-based reference to your business’s demographics. It...
What are people saying about you online?Do they talk about your products? Recommend your services? Mention a personal connection with someone in your business?Reviews matter. According to an article in Inc, 91 percent of people read online reviews, and 84 percent...
As this year comes to a close, you might be structuring your marketing plans for the new year. What trends should you follow? Where should you put your time, energy, and money? It doesn’t take much research to know mobile marketing is the way to go. eMarketer states...
Think you can just “wing it” when it comes to your online customer service? Think again. In today’s world, businesses know customers are everything. In fact, one recent study showed that 65 percent of companies surveyed had the equivalent of a chief customer officer...
What’s one of the most important assets your business has? Your reputation. And we’ve all seen how quickly a good name can be smeared in the online world. With one bad incident, the news can be filled with stories for months at a time. And depending on the size of...
Google is one of the most important tools you’ll ever use for your business. It goes beyond using Google for searching. It goes beyond using Google for Adwords. It goes beyond using Google for organic placement and search engine optimization. If you’re competing in a...
Want to start a business in today’s world? There are many articles and books written about successful entrepreneurs. These roadmaps can help define the steps we should take as we strive for success in the businesses we start today. But for every successful...