The customer journey is complex. Think about the last time you bought something online. Maybe you saw an ad for a product, then you looked at a review, then you did a search. Before customers complete an action on a website—or convert—they interact with your company,...
During the past couple of years, we’ve seen massive changes in the way we promote businesses. Social media is bigger than ever before. How about the growth of influencer marketing? That makes planning for the future difficult at best. Sitting here at the end of 2021,...
There may be dozens of ways to reach out to your target market, but one way consistently stays at the top: referral marketing. That’s because marketing is always about connecting with people. People are more likely to buy from those they trust. The more you engage...
Build a website, and they will come. While that may have been a thought in business owners' minds years ago, that formula is a sure-fire way to failure today. A simple website won’t get the proper amount of traffic to keep you in business. One study suggests that 92...
If you’re in business, it’s hard to ignore the power of social media. Most businesses today can no longer grow a business without using some form of social media. Choosing between Facebook, Twitter, Instagram, or YouTube is a personal choice, depending on where your...
Social media may seem like it’s been around forever, but it’s still a relatively new technology. Social media is defined as: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other...
Just when you think you have a handle on the different types of advertising for your business, something new comes along. If you think about how you consume information these days, it’s difficult not to think about at-home entertainment. How much time have you spent...
SEO. SEM. Geofencing. Influencer marketing. PPC. If you’ve worked with a digital marketing agency before, developing an online strategy, you know just how confusing the whole thing can be. And just when you think you understand a specific term – SEO, for example –...
When it’s time to design a new website, or revamp the one you’ve been using for years, one of the most common questions is: what are the must-have web pages to make my website stand out? It’s an important question. You need to have viable content to ensure visitors...
Once upon a time, marketing was marketing. If you operated a business, your goal was to bring in sales. You did that by telling people about your products and services, and tried various ways to get your message across. Now you can see the word marketing attached to...