SEO. SEM. Geofencing. Influencer marketing. PPC.
If you’ve worked with a digital marketing agency before, developing an online strategy, you know just how confusing the whole thing can be.
And just when you think you understand a specific term – SEO, for example – it can easily change on you and make what you thought you knew to be irrelevant. Have you heard of black hat and white hat?
Black hat practices influence search results with tactics that violate search engine guidelines. They include things like keyword stuffing, link exchanges, purchasing links, and blog comment spam. While most SEO firms understand what Google will and won’t accept, some push the limits harder than others. It’s up to you to navigate this while selecting the best marketing firm for your needs.
White hat, on the other hand, uses respectable practices fully acceptable by the search engines. These are tactics that will last for a long time, and continue to work for years to come. These practices will ensure your site is well thought out, creates a user-friendly experience, and makes your pages better for both your visitors and the search engines.
What’s a company to do?
Your first step is in realizing that there are two types of firms operating today that will help you with your online strategy. The first specializes in one tactic – if they are an SEO expert, they only offer SEO services. They work hard to convince you it’s the perfect strategy for you.
The second has a broader look at the online world. There are many different audiences online. There are many different ways to reach out and engage with them. It isn’t up to an audience to fit with your way of marketing. Your marketing should adjust to match what your clients actually want.
Some love social engagement. They can’t get enough of looking at the Instagram feeds. They login to Facebook the first thing in the morning, and they check their newsfeeds as they turn out the lights at night.
Some are readers. They have their favorite blogs and spend hours diving into content that stimulates and motivates them.
Others rely on Google for searching, and know just what they want and how to get it.
Some sit in front of a computer all day, while others access the internet solely by their mobile device.
All kinds of different people waiting for your offer.
All kinds of different ways to reach out to them.
What are you to do?
How a digital marketing agency is what’s best for creating a strong online presence
A digital marketing agency is a one-stop-shop for many different types of online advertising. They don’t try and fit you into the specific way of marketing they specialize in. Instead, they use many different strategies, dive deep into your business model, and select the right forms of advertising that will work for your specific business.
What will working with a digital marketing agency do for your business?
It allows you to talk with an expert. There are plenty of DIY “experts” online. You only have to login to your Facebook feed to find several dozen of them advertising to you. Read this; take this course; spend a few minutes doing these few things. Voila! They promise you miracles. How many have you tried? They just don’t work, do they? Sure, you might have a handful of new followers. You might have even captured a sale. But with a digital marketing agency, they have experts on staff in all sorts of online marketing methods. And when you piece together the right plan for your needs, you’ll know the work is being handled by people that truly know what they’re doing.
It allows you to stick to a budget. Have you ever dropped a lot of money on an advertising method and received zero results? It was pure guesswork, without truly understanding the nuances of the system. By working with a digital marketing agency, they can help you select the right strategies for your business, and they understand exactly what it takes to get results. That means when you put your money towards a strategy, you’re more likely to see results
It allows you to grow your brand. Have you guessed at how each separate online strategy works? Do you use different fonts, different colors, different looks on every site you try? That doesn’t create brand recognition. Congruence is the key to growing online. By working with a digital marketing agency, you’ll find the same look and feel across all platforms. That means potential customers are more likely to recognize you, follow you, and do business with you.
It allows you to scale, test, and redevelop your action plan. By working with a digital marketing agency, you won’t have to guess what works, and what doesn’t. Instead, we know how to track every step of the way, test out different strategies, and refine every action. We continually evaluate what’s working and what’s not, redeveloping your plans over and over again to ensure they are relevant to your strategy.
Are you ready for a better way to market online?
The DIY method simply doesn’t work anymore. There’s a better way. No matter what strategies you’ve tried in the past, let our digital marketing agency evaluate your needs, determine different action plans, and help you choose the right path for reaching out to the perfect clients for your business.