When was the last time you shopped online? Chances are it was recently. According to statistics, the current number of digital buyers stands at 2.14 billion. That means just over 27 percent of the nearly 8 billion people worldwide are familiar with online shopping....
Digital marketing is here to stay. It’s hard to imagine a world without smart devices in our pockets. But increasingly, we’re also becoming more aware of privacy controls. In 2020, we experienced worldwide disruption. With that, we saw even more change in online...
During the past couple of years, we’ve seen massive changes in the way we promote businesses. Social media is bigger than ever before. How about the growth of influencer marketing? That makes planning for the future difficult at best. Sitting here at the end of 2021,...
How has the past year changed your business? No matter how important digital was before, it’s the only way to grow and thrive today. If you don’t have the right digital marketing skills in place, you’re sure to be left behind. But what does that really mean? You have...
Cookies, also known as HTTP cookies or internet cookies, are designed for internet browsers to track, personalize, and save information about each user session. Every time you visit a new page on a site, the information is saved to use for decision-making purposes at...
As you break into digital marketing, it’s difficult to know where your money is spent best. Should you put it towards ads? Bid for pay-per-clicks? Build landing pages for each campaign you launch? It isn’t easy to know where to start with so many different tasks vying...
Remember when artificial intelligence was something from a sci-fi movie? No more. No AI is in almost every industry, and has become something we all live with every day. According to the US Programmatic Ad Spending Forecast by eMarketer, by the end of 2021, 88 percent...
Build a website, and they will come. While that may have been a thought in business owners' minds years ago, that formula is a sure-fire way to failure today. A simple website won’t get the proper amount of traffic to keep you in business. One study suggests that 92...
SEO. SEM. Geofencing. Influencer marketing. PPC. If you’ve worked with a digital marketing agency before, developing an online strategy, you know just how confusing the whole thing can be. And just when you think you understand a specific term – SEO, for example –...
How long have you been creating content for your website? How many blog posts do you have on your blog? If you’ve been in business for years, and have had a content marketing strategy in place, the numbers could be huge. Now it’s time to ask another question: Is all...