What do you know about Instagram? How well do you use Facebook? Social media trends change rapidly, making it...
Social Media
Digital Marketing Blog ARticles
The Rising Importance of Social Media Platforms as Search Tools
You have a problem, and you need an answer. Do you Google it? Or, like many searchers these days, do you turn to...
What’s the Difference Between Organic vs. Paid Social Media?
Modern businesses must navigate a dynamic landscape of digital marketing choices to connect with their audiences. Two...
How Do I Create Effective Visual Content for Social Media?
Open Facebook or Instagram or X (formerly Twitter). What makes the visual content appealing? Is it on-brand colors?...
Authenticity in Action: Using Social Media to Humanize Your Brand
Authenticity is a word you hear a lot in the media right now. Lots of industries talk about trying to create more...
Not Just Content: Viral Content That Brings in Customers
If you invest heavily in your online presence, you understand how important content is. While marketers work hard to...
This Is How You Define Your Target Audience On Social Media
One of the most challenging aspects of creating a social media account is defining your target audience and how best...
Effective Content Planning for Your Social Media
The content you post on your various social media platforms shouldn’t be a random event. Without careful planning,...
You’ve Set Up a Facebook Business Account: Now What
In today’s market, it’s essential to promote your business via social media. With billions of people using Facebook...
Looking for Results From Social Media Platforms
Developing an online marketing plan can be confusing at best. How can you gain results from social media platforms?...
Are Facebook Ads Still Relevant as We Move Into 2022?
With nearly 2.9 billion monthly active users, Facebook is still the giant in the social media world. Facebook...
What Are the True Benefits of Being on Social Media?
Social media can often seem like a dreaded item on your to-do list. If you read anything on marketing, they say you...
How to Create a Social Media Plan for True Growth
Social marketing is new enough it feels a little bit like hocus-pocus. You build a profile on Twitter or Instagram,...
Social Media SEO – Is There Such a Thing?
SEO – search engine optimization – has become an essential part of every digital marketer’s strategic plan. And just...
Understanding the Creator Economy
If you’re trying to market your business today, you should take the time to learn a little more about the creator...
Take Advantage of NCAA Compensation Ruling: Tips for Student Athletes Influencers
The recent changes with the NCAA ruling allow student athletes to receive compensation for sponsored partnerships....
What’s Your Strategy With Social Proof?
What is social proof? In short, it means relying on other people's opinions to create your own behavior. We do this...
Creating a Strategy To Improve Your Social Media Engagement
Social media may seem like it’s been around forever, but it’s still a relatively new technology. Social media is...