When people are in the market for something new, they search online. And in most cases, they head to Google to perform...
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Digital Marketing Blog ARticles
Upselling vs Retention: Why Your Web Marketing Should Consider Both
If you’ve been in business for any length of time, you know there are only three ways to bring in sales to your...
Looking For Better Customers? Try Retargeting
Think, for a moment, about the last time you bought something big. A new phone, a refrigerator for your kitchen, or...
The Best Practices For SEO Content Writing
Remember when stuffing a few keywords onto the pages of your site was all you needed to rank well in the search...
The Future Of Search Is Voice and Personal Assistants
Imagine a future where artificial intelligence is an important part of our lives. It’s integrated into everything we...
Why Behavioral Targeting May Be The Perfect Way To Find Your Next Client
The basic idea of behavioral targeting is easy to understand. It’s a method of advertising that shows a user ads based...
How To Make Geofencing Work For Your Business
Welcome to the world of online marketing. You might have a taste for what it can do for you if you’ve signed up for...
Should You Be Putting Contextual Marketing Into Your Strategy?
Have you ever searched for a product, only to find that product following you in advertisements as you surf through...
5 Qualities Your Online Content Should Always Have
Content is not always equal. But you’ve probably already discovered that. Ever pulled up an article based on a title...
How To Become Successful In A New Marketing Channel
As we’re starting a new year, a question may be lurking in your mind. “What marketing channels should I use to grow my...
Chrome SSL Certificate Warning: What You Need To Know
When you sit down at your computer and pull up a browser to perform a search, what browser do you use? For more than...
Is Your Business Ready For Google’s Mobile First Index?
SEO - search engine optimization - accomplishes one thing: it connects people with the right information. Over the...
How Your Page Content Flow Impacts SEO
When you pull up a web page in your browser window, your mind takes in the way it looks. It asses the colors, the...
What You Should Know About Facebook Marketing For 2018
When you think online social media, it’s natural that Facebook pops into your mind first. It’s the behemoth in the...
How Digital Personal Assistants Will Impact Your Marketing
Do you have an Amazon Echo or a Google Home sitting on your desk? You’re not alone. Digital personal assistants were...
Why A Blog Should Be A Part Of Your Marketing Plan This Year
Chances are you’ve read a lot about blogs as a marketing tool. You probably follow several blogs and read their...
Why Every Business Needs A Content Calendar As A Part Of Their Social Media Strategy
Marketing strategies tend to work in two ways. The first business approaches it with fine precision. Every marketing...
What’s Your Company Value Proposition? Is It Consistent on Every Marketing Channel?
How do your prospects and customers reach out to you? I’m willing to bet it’s through a variety of marketing channels....