by Digital Marketing Group | Apr 15, 2024 | Social Media
Authenticity is a word you hear a lot in the media right now. Lots of industries talk about trying to create more authentic messages. But in social media, it can feel challenging at best. Does brand authenticity really exist in social media? What does it look like? Is... 
by Digital Marketing Group | Mar 25, 2024 | SEO
There’s no shortage of ideas on how to get more traffic to your website. A quick search will bring up all kinds of tactics: Write more content Repurpose content Send more emails Write guest posts Promote content on active communities Get involved in a Facebook group... 
by Digital Marketing Group | Dec 11, 2023 | Influencer Marketing, Social Media, Target Marketing
One of the most challenging aspects of creating a social media account is defining your target audience and how best to reach out to them.Many business owners see social media as an extension of their brand. They use the same content, whether designing a brochure or... 
by Digital Marketing Group | Nov 21, 2019 | Marketing, Social Media
Want to be successful on social media? Then you have to post regularly. But what does that mean? Daily? Hourly? By the minute? Is there a point where you’re posting too much? How do you know if it’s not enough? Is there such a thing as the perfect social media post... 
by Digital Marketing Group | Sep 7, 2017 | SEO, Social Media
While the concept of search engine optimization (SEO) is relatively new, only dating back twenty years or so, it’s seen a lot of changes in those years. SEO was designed from the start to bring order to a world of chaos. Imagine millions upon millions of pages of data...