by Digital Marketing Group | Jul 17, 2023 | Content Marketing, SEO
If you do any kind of marketing or advertising online, you’ve probably used Google Analytics to measure and track campaign performance. It’s been a go-to platform for marketers for years. While most people refer to it as Google Analytics, the interface used up until... 
by Digital Marketing Group | Nov 4, 2022 | Digital Advertising
We all know a lot has changed on the internet in the past five years. I, like many of you, have been reluctant to adopt Google analytics 4 because why fix something that’s not broken? Well, the time has finally come to embrace change with confidence that the...