SEO - search engine optimization - accomplishes one thing: it connects people with the right information. Over the...
SEO
Digital Marketing Blog ARticles
How Your Page Content Flow Impacts SEO
When you pull up a web page in your browser window, your mind takes in the way it looks. It asses the colors, the...
SEO or PPC – Which Is More Important?
You’ve finally decided to go big and invest in online marketing. You’re ready to launch your marketing campaign and...
Understand Lead Magnets and How To Use Them
As of August 2017, there are 1.24 billion websites online. That’s a lot of websites. That’s a lot of information! I...
Your 2018 Guide To SEO – What’s Happening Now
With the end of the year approaching quickly, it’s natural for many businesses to start assessing their marketing...
SEO Trends That Most Companies Get Wrong
Google makes small changes to its algorithms several hundred times per year. Occasionally, Google rolls out a “major”...
Establishing A Content Marketing Strategy in a Niche Market
How would you define your market? What are the demographics? No business - no matter how big or small - can be all...
The 3 Things You Need To Build A Master SEO Plan
If you really want the Internet to play a part in marketing your business, search engine optimization will be a big...
How SEO Is Changing Thanks To Social Media
While the concept of search engine optimization (SEO) is relatively new, only dating back twenty years or so, it’s...
What If Your Mobile Search Ranking Is Failing?
Think for just a moment about how you search. Let’s say you’re out running errands all over town and you decide you’re...
What You Should Know About SEO Contracts
So you’ve finally decided to market your business in the online world. You’ve been searching and learning what online...
Optimizing Your Landing Pages
What is a landing page? Simply put, it is any page that gets traffic from anywhere other than the pages on your site....
PPC & SEO Go Together Like Peanut Butter & Jelly
Peanut Butter and jelly is a classically delicious combination. Whether you are pairing the two on crackers or some...
Are You Making These SEO Mistakes This Year?
Is part of your marketing plan to reach out and find people as they are searching online? Then you can’t ignore...
The Difference Between SEO, SEM, SMO and What You Really Need
Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board...
Why Digital Ads Work
John Wanamaker was a successful merchant, political and religious leader, often considered to be a pioneer in the...
How To Use Geotargeting To Convert Mobile Traffic Into Sales
With today’s technology, geography plays an important role in creating customized and targeted marketing campaigns. If...