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Digital Marketing Blog ARticles
How To Effectively Use Local Marketing Strategies for Business Growth
When you’re part of a local community, you utilize local businesses. A hair stylist for regular haircuts. A pizza...
Do You Have a Video Marketing Strategy?
Viewers globally watch more than 1 billion hours on average of YouTube content every day. They’re watching everything...
Effective Retargeting Strategies to Re-Engage Your Audience
Marketing can sometimes be frustrating. You develop eye-catching ads with spot-on messages. The clicks roll in. But...
The Impact of a Macro vs. Micro Influencer on Brand Engagement
You can’t go anywhere without the word “influencer” popping up. And if you’re reading this, the concepts of macro...
What Are the Best Keywords to Target for Business SEO?
For any marketer, Google’s first page is a coveted place to be. Using the best keywords for SEO means you’ll appear in...
The Rising Importance of Social Media Platforms as Search Tools
You have a problem, and you need an answer. Do you Google it? Or, like many searchers these days, do you turn to...
How Data-Driven Targeted Ads Are Shaping Modern Political Campaigns
You’re running for political office. Where do you start? How do you connect with potential voters? Thanks to today’s...
Key Areas Where Creatives Add Value to Digital Marketing
Have you ever used the phrase “think outside the box”? That’s the job of a creative in digital marketing. It’s also a...
How To Segment Your Market for Precise Targeted Marketing
Targeted marketing helps you send the right message to the right people, no matter what channel you meet them on....
Does Your Business Need a Comprehensive SEO Plan?
SEO—it’s something digital marketers dream about, possibly have nightmares about. Just when you think you have it all...
How To Optimize a Business Website for the Latest Digital Marketing Trends
The world changed forever when Google entered the scene. Suddenly, searching the internet became doable. A business...
What Analytics Are Key to a Successful Digital Marketing Campaign?
What does it take to be successful in business today? However a leader chooses to answer that question, technology...
How To Drive Customer Engagement With Digital Marketing
What attracts Sarah is different than what attracts Laura. A stay-at-home dad of three looks for something different...
Is It Worth Hiring a Digital Marketing Agency?
How do you know when it’s time to hire a digital marketing agency? The answer may surprise you. You’re successful,...
What Is SEM and How Does It Work?
Have a question? Chances are you turn to a search engine for help. Once there, you click, looking for answers to suit...
Leverage OTT Streaming for Enhanced Digital Marketing Results
Once upon a time, you had one television and a handful of channels to choose from when you consumed entertainment. No...
What’s the Difference Between Organic vs. Paid Social Media?
Modern businesses must navigate a dynamic landscape of digital marketing choices to connect with their audiences. Two...