by Holly Tri | Jun 24, 2024 | Target Marketing
Once upon a time, you had one television and a handful of channels to choose from when you consumed entertainment. No more. The internet has made OTT streaming video or audio content a regular part of our lives. With both pay-to-access and free-to-access, platforms... 
by Digital Marketing Group | Oct 12, 2017 | Target Marketing
If you’re in business, target marketing is a necessary part of your business. And the deeper you get into the target marketing world, the more likely you are of discovering niche terms and metrics that apply to how effective your approach is. One metric in particular...