by Holly Tri | May 8, 2025 | Target Marketing
What’s a better marketing strategy, going after the general population or niching down to a specific audience? If you’ve been in marketing for any length of time, you know consumer targeting is the best strategic approach. There are countless reasons why consumer... 
by Holly Tri | Aug 5, 2024 | Target Marketing
Targeted marketing helps you send the right message to the right people, no matter what channel you meet them on. Think of it as a one-on-one conversation where you address their needs and concerns more personally. Only, you do so with specific tools that give you a... 
by Digital Marketing Group | Mar 8, 2022 | Target Marketing
There are a handful of ways that businesses can acquire new clients online, but none are as proven or practical as taking the time and energy to do your market research. It allows you to look at the business questions that will guide your actions and, ultimately, how...