by Holly Tri | Nov 14, 2024 | SEM, SEO
You have a business. You’re focused on growth. Online is the only way to go. But where do you put your focus, SEO or SEM? In digital marketing, is one more valuable than the other? Search engine optimization and search engine marketing are intertwined in a digital... 
by Holly Tri | Jul 1, 2024 | Uncategorized
Have a question? Chances are you turn to a search engine for help. Once there, you click, looking for answers to suit your needs. Some results appear organically, while others are paid to be at the top. That is what search engine marketing (SEM) is all about. How Does... 
by Digital Marketing Group | Jan 17, 2020 | Marketing, SEM, SEO
Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of... 
by Digital Marketing Group | Oct 17, 2019 | SEO
It’s a given that you’ll always want your Google Ads campaigns to achieve positive results. You want to see the lowest possible cost-per-clicks, highest CTRs, most conversions, and the best-quality website traffic. While there’s no one right way to achieve these... 
by Digital Marketing Group | May 3, 2017 | SEM, SEO
Peanut Butter and jelly is a classically delicious combination. Whether you are pairing the two on crackers or some whole-wheat bread, you can never go wrong with this staple sandwich. Sadly, sometimes you run out of one or the other and have to settle for just the...