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A Guide To Understanding Search Intent

A Guide To Understanding Search Intent

by Digital Marketing Group | Jul 9, 2019 | Content Marketing, Marketing, SEO

Your goal as a marketer is to get people to buy. If you sell cars, you want them to select your make and model. If you’re a coach, you want them to invest in your services. And if you play online, your goal is to drive them to your website and stick around awhile...
SEO Trends That Most Companies Get Wrong

SEO Trends That Most Companies Get Wrong

by Digital Marketing Group | Nov 30, 2017 | Content Marketing, SEO

Google makes small changes to its algorithms several hundred times per year. Occasionally, Google rolls out a “major” update (think Google Panda or Google Penguin) that affects search results in significant ways. As a business owner, you have a million things on your...
The Difference Between SEO, SEM, SMO and What You Really Need

The Difference Between SEO, SEM, SMO and What You Really Need

by Digital Marketing Group | Mar 2, 2017 | Digital Advertising, SEO

Do you hear the terms SEO, SEM, and SMO and think, “huh?” Or maybe you think, “Yeah, I should probably get on board with that.” It’s not just for the mega giants in the online world. In fact, if you hope to be in business in the coming years, you can’t afford NOT to...

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