What Are the Best Keywords to Target for Business SEO?

What Are the Best Keywords to Target for Business SEO?

For any marketer, Google’s first page is a coveted place to be. Using the best keywords for SEO means you’ll appear in the first few rankings. You’ll be right where your target audience can see you. But if you’ve been online for any length of time, you know the rules...
What Is SEM and How Does It Work?

What Is SEM and How Does It Work?

Have a question? Chances are you turn to a search engine for help. Once there, you click, looking for answers to suit your needs. Some results appear organically, while others are paid to be at the top. That is what search engine marketing (SEM) is all about. How Does...