by Holly Tri | May 8, 2025 | Target Marketing
What’s a better marketing strategy, going after the general population or niching down to a specific audience? If you’ve been in marketing for any length of time, you know consumer targeting is the best strategic approach. There are countless reasons why consumer... 
by Holly Tri | Sep 2, 2024 | Target Marketing
Marketing can sometimes be frustrating. You develop eye-catching ads with spot-on messages. The clicks roll in. But then, the audience leaves without making a purchase. This is where retargeting companies step in and use their knowledge to create strategies to get... 
by Digital Marketing Group | Nov 13, 2023 | Marketing, Target Marketing
As marketers, we often define potential buyers in general ways: All females between 40 and 60 Drivers who commute to and from work Families with two or more children That’s a basic approach to marketing, but we know it goes deeper than that. The more detailed you can... 
by Digital Marketing Group | Aug 1, 2019 | Content Marketing, Marketing
Less than one percent of people who see your marketing for the first time will actually convert. That’s because there’s a lot of noise out there competing for a consumer’s attention. You have to get in, grab attention, give people exactly what they want. And you have... 
by Digital Marketing Group | Jul 5, 2018 | Target Marketing
Think, for a moment, about the last time you bought something big. A new phone, a refrigerator for your kitchen, or maybe a new car. Did you buy the first one you came across? Of course not. When we’re in the market for something new, we take time to ensure we...