by Digital Marketing Group | Nov 13, 2023 | Marketing, Target Marketing
As marketers, we often define potential buyers in general ways: All females between 40 and 60 Drivers who commute to and from work Families with two or more children That’s a basic approach to marketing, but we know it goes deeper than that. The more detailed you can... 
by Digital Marketing Group | Aug 1, 2019 | Content Marketing, Marketing
Less than one percent of people who see your marketing for the first time will actually convert. That’s because there’s a lot of noise out there competing for a consumer’s attention. You have to get in, grab attention, give people exactly what they want. And you have...