by Digital Marketing Group | Apr 1, 2024 | Target Marketing
You’ve designed the perfect product or service. You’re excited about what it could do for your business. You know not everyone is your target market—you’ve read enough about marketing to know that. Still, identifying target marketing strategies isn’t your forte. Where... 
by Digital Marketing Group | Dec 18, 2023 | Marketing
Understanding your customers can be one of the biggest challenges of the marketing process. Even if you think you have a customer avatar built, sudden changes can leave you wondering what they’re thinking. That’s why customer journey maps can help you dive into the... 
by Digital Marketing Group | Dec 11, 2023 | Influencer Marketing, Social Media, Target Marketing
One of the most challenging aspects of creating a social media account is defining your target audience and how best to reach out to them.Many business owners see social media as an extension of their brand. They use the same content, whether designing a brochure or... 
by Digital Marketing Group | Nov 9, 2020 | Digital Advertising, Target Marketing
Who is your perfect customer? In the online world, a customer avatar is defined as a detailed profile of who your ideal customer is. It’s a way to dig deep, and outline every detail of one perfect customer for your business. It goes much deeper than defining a person...