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Optimizing Influencer Marketing Strategies in an Algorithm-Driven World

Optimizing Influencer Marketing Strategies in an Algorithm-Driven World

by Holly Tri | Mar 24, 2025 | Influencer Marketing

Just when you think you have marketing all figured out, something new and intimidating comes your way. That’s how many marketers feel about working with influencers. Influencers bring a human element into the marketing fold, yet technology has made it something more....
Does Your Business Have an Influencer Marketing Strategy?

Does Your Business Have an Influencer Marketing Strategy?

by Holly Tri | Nov 11, 2024 | Influencer Marketing

A decade ago, marketers didn’t understand the need for influencers. It was something straight out of Hollywood; small to medium-sized businesses had no desire for it. Ten years later, however, an influencer marketing strategy is just part of doing business. It’s what...
The Future of Influencer Marketing

The Future of Influencer Marketing

by Digital Marketing Group | Feb 5, 2024 | Influencer Marketing

Is there a future in influencer marketing? Is it something you should add to your business marketing strategy to try and increase your bottom line? Consider these facts. According to the State of Influencer Marketing Benchmark Report 2024: Influencer marketing is set...
Developing an Influencer Marketing Strategy

Developing an Influencer Marketing Strategy

by Digital Marketing Group | Jul 7, 2021 | Influencer Marketing

If you’re in business, it’s hard to ignore the power of social media. Most businesses today can no longer grow a business without using some form of social media. Choosing between Facebook, Twitter, Instagram, or YouTube is a personal choice, depending on where your...

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