by Digital Marketing Group | Nov 13, 2023 | Marketing, Target Marketing
As marketers, we often define potential buyers in general ways: All females between 40 and 60 Drivers who commute to and from work Families with two or more children That’s a basic approach to marketing, but we know it goes deeper than that. The more detailed you can... 
by Digital Marketing Group | Sep 15, 2021 | Digital Advertising, Marketing
Build a website, and they will come. While that may have been a thought in business owners’ minds years ago, that formula is a sure-fire way to failure today. A simple website won’t get the proper amount of traffic to keep you in business. One study suggests... 
by Digital Marketing Group | Jul 14, 2021 | Social Media
What is social proof? In short, it means relying on other people’s opinions to create your own behavior. We do this for one of two reasons: We assume other people are well-informed and use the correct behavior for the current situation. We don’t want to go... 
by Digital Marketing Group | Feb 12, 2021 | Digital Advertising, Marketing
Once upon a time, marketing was marketing. If you operated a business, your goal was to bring in sales. You did that by telling people about your products and services, and tried various ways to get your message across. Now you can see the word marketing attached to...