by Digital Marketing Group | Apr 22, 2024 | Digital Advertising
As a business owner, you have a lot on your plate. You’ve been using digital advertising for years, with varied results. You’re ready to step up your campaigns and have been hearing more about AI and programmatic advertising, but still aren’t sure if it’s right for...
by Digital Marketing Group | Feb 15, 2017 | Digital Advertising, SEO
John Wanamaker was a successful merchant, political and religious leader, often considered to be a pioneer in the marketing world. In the 1800s, he is credited with saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That...