People buy cars every day, and 95 percent of those people start the process by researching online before pursuing a...
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Digital Marketing Blog ARticles
What Is the Difference Between SEO and SEM in Digital Marketing?
You have a business. You’re focused on growth. Online is the only way to go. But where do you put your focus, SEO or...
Does Your Business Have an Influencer Marketing Strategy?
A decade ago, marketers didn’t understand the need for influencers. It was something straight out of Hollywood; small...
How Creative Ad Design Can Transform Your Brand’s Message
Think about the last ad that really caught your eye. Maybe you were scrolling through Instagram, and a photo made you...
How Do I Create My Business Avatar?
Who’s your perfect customer? Describe your ideal client. The more you know about who is buying from you, the easier it...
How To Optimize Google My Business for Local Search
If you’re in business, you can’t ignore Google. And most don’t. They work hard for Google placement. Yet businesses...
7 Essential Features of Great Business Websites
The very first website was launched 33 years ago. A lot has changed in 33 years, but not the desire to share...
How To Harness Social Media Trends to Grow Your Business
What do you know about Instagram? How well do you use Facebook? Social media trends change rapidly, making it...
Key Benefits of Collaborating with a Digital Marketing Team
When you hire a digital marketing team, it’s not about just letting them take over your marketing. Instead, it’s about...
How To Boost Patient Engagement with Healthcare Digital Marketing
What can be solved in 13 to 24 minutes? That’s the average amount of time a doctor spends with a patient. A...
ADA Website Compliance Checklist: Making Your Website Accessible
Who is visiting your website? What are they seeing? If you haven’t considered ADA website compliance, you may be...
Crafting Geo-Targeted Website Content for Local Audiences
One of the greatest things about the internet is that even the smallest businesses can have worldwide exposure just by...
Top Digital Marketing Strategies for Credit Unions to Attract New Members
What makes credit unions great? Maybe it’s their low fees, the flexible underwriting standards, or their great...
How To Effectively Use Local Marketing Strategies for Business Growth
When you’re part of a local community, you utilize local businesses. A hair stylist for regular haircuts. A pizza...
Do You Have a Video Marketing Strategy?
Viewers globally watch more than 1 billion hours on average of YouTube content every day. They’re watching everything...
Effective Retargeting Strategies to Re-Engage Your Audience
Marketing can sometimes be frustrating. You develop eye-catching ads with spot-on messages. The clicks roll in. But...
The Impact of a Macro vs. Micro Influencer on Brand Engagement
You can’t go anywhere without the word “influencer” popping up. And if you’re reading this, the concepts of macro...
What Are the Best Keywords to Target for Business SEO?
For any marketer, Google’s first page is a coveted place to be. Using the best keywords for SEO means you’ll appear in...