Ever been to a website with dozens or even hundreds of blog posts and wondered why they create so much content? It’s because those business owners have learned how powerful blogging is for driving traffic to a website.
Think blogging is over? Think blogging is no longer worth your time? While digital marketing strategies are constantly changing, marketing professionals would argue that blogging remains a popular strategy that produces results that won’t disappoint. Of course, there are always things to learn.
Whether you’re starting a new blog this year or are looking for ways to drive more traffic with an existing blog, there are things you can do right now.
Why Use Blogging as a Marketing Tool
Blogging may have started as a desire to write articles that reflect your voice and message, to give information-seeking consumers a way to learn more about what you do, but they’ve morphed and changed over the years. With their humble beginnings as a way to log daily activity, they have become one of the top organic traffic drivers for many business websites.
You can use a blog to curate content like:
- How-to guides
- Industry news
- Expert tips
- Product announcements
- FAQ articles
- Case studies
You can also use blogs to drive business results:
- Newsletter signups
- Content downloads
- Purchases
- Subscriptions
- Free exposure
As blogging has grown in popularity, business owners have learned they have strong organic search engine optimization (SEO) tied to it. That’s because blogs offer a space to place highly creative, highly targeted content people want to read and share.
And Google loves it. They state that their ranking system is designed to place helpful, reliable information at the top of search engine rankings. Which begs the question: Does the content you are producing provide original, insightful, or engaging content with substantial or comprehensive topical information? You’ll show up higher in the rankings if it does.
Is Blogging Still Worth It?
Blogging has been around for a long time. Some marketers might tell you it’s too saturated to use as a marketing tool, with too many blogs vying for attention. It’s estimated that there are more than 600 million active blogs online today.
Yet blog posts remain the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals. All of those 600+ million active blogs are not vying for the exact audience you are. Yes, some niches are saturated. But there’s always a unique angle or an untapped sub-niche you can reach out for.
There’s always room for new competition.
You may struggle to rank for a keyword like “plumbing,” but niching down to “new water heaters in Portland” is far less competitive and allows anyone in the market to actively compete for results. Targeting long-tail keywords helps you avoid those ultra-competitive SERPs and helps you further define a relevant audience that wants to do business with you.
Driving Traffic to Your Blog This Year
Looking for a few proven strategies you can use to drive traffic to your business website? You’ve come to the right place.
Publish Long-Form Blog Posts
Don’t think you can get by with a few sentences of content and call it a blog post. Long-form content gets more shares on social media and is viewed better by Google. Long form is considered 1,000 words per blog post or more. This should include super in-depth list posts and ultimate how-to guides. Relate these long-form posts—filled with actionable techniques people can use—to your keywords and niche. No fluff or filler.
Do Keyword Research for Every Post
Every post you publish has the potential to rank well for organic keywords. But you have to know what keywords will effectively help you reach out to your target audience with the best opportunities. This means using keyword tools to find out what people are searching for. Then, write blog posts that people want to read. As a rule, it’s often better to target keywords with less competition; your high-quality content will help you see first-page search results faster.
Create Evergreen Content
Evergreen content refers to blog posts that stand the test of time. They have long-term relevance and can continually bring in organic traffic for many years to come. Compare these two blog titles:
- 7 Cleaning Tips for Ringing In 2025
- A How-To Guide for Cleaning Your Home Each Season
The first is dated and loses relevance after a few short months. The other can be used any time of the year and provides you with long-term content value. You can update it with helpful information without having to recreate blog posts each time.
Improve Your On-Page SEO
Search engines use your content to rank pages against all the competition online. On-page SEO allows you to follow best practices to increase the visibility of every page you create. On-page best practices can include:
- Writing helpful content that meets search intent
- Using target keywords throughout the page and in places like the title tag, meta description, and H1 tag
- External links to authoritative sources
- Internal links to other relevant content throughout your website
Working with an expert can help you define a successful strategy to drive further traffic to your website. Many tools exist online to help you make the most of your site—such as On Page SEO Checker.
Type in your URL, and the tool will show you many different areas where you can improve your website’s SEO. Take these and make changes to see your traffic rise.
Get More Traffic to Your Blog
Still think blogging might no longer be the best way to drive traffic to your site? Think again. It’s still one of the top traffic drivers and will continue to be in the foreseeable future.
Is your blog up to date and helping you gain traction online? Need a little help figuring it all out? We’re here to help. Request a free website presence audit and consultation today to learn how you can improve your digital landscape and get the traffic you need to thrive.
