As you break into digital marketing, it’s difficult to know where your money is spent best. Should you put it towards ads? Bid for pay-per-clicks? Build landing pages for each campaign you launch?
It isn’t easy to know where to start with so many different tasks vying for your attention. Most businesses grab at an idea that appeals to them most, and slowly figure things out.
But as you begin reaching out for help, hiring a digital marketing agency makes sense to give you the most bang for your buck. If someone is an “expert” in online marketing, why not trust them to do the whole job, from start to finish?
Hiring a digital marketing agency can be a bit misleading. You expect them to understand everything with online marketing. You expect every aspect of your digital marketing campaign to be professional in every regard.
Have you ever been disappointed in the services your digital marketing agency provides?
What is a digital marketing agency?
A digital marketing agency is a firm you hire to provide strategic and technical development for online campaigns. They are a business that researches, strategizes, and promotes a company’s products and services. Ultimately, they partner with a company to develop, manage, and execute a variety of online services, including but not limited to online advertising, search engine marketing, web design and development, e-commerce consulting, and more.
Don’t be confused by the term digital marketing agency. You’ll find businesses offering a variety of services, from general to specific, honing in on trying to gain exposure in different ways. Some will be consultants, strategizing with you, then taking your ideas and farming out the work to other more specialized agencies. They may partner with a variety of companies all over the world in order to get the work done. Others offer complete digital marketing services. They bring it in-house and handle multiple aspects of the campaign through employees within the company.
What role creatives play in a digital marketing agency
A creative brings the artistic eye to the table. They understand the design aspects of marketing and advertising, and create appealing designs that draw attention to a business, and motivate viewers into action.
If you’ve ever noticed creative work that doesn’t match expectations, you understand how crucial a creatives work can be. It’s not something you can ignore. It’s not something you can dabble with to get the job done. Without creative talent on board, it’s challenging to get users to pay attention to your message.
Digital marketing agencies don’t always have creatives in-house. That can be the difference between your advertising campaigns being so-so, and working well.
Why creatives are important for your advertising
Have you ever been confused by an ad? Something motivates you to click, but when you move to the next page, you aren’t sure what happened? The graphics look different. The content changed. And you feel a little let down because you didn’t get what you were promised.
That may start with a less than stellar strategy on behalf of the digital marketing agency. But it also was due to lack of care from the creative side of the house.
The right creative work understands branding. They know strong graphic design draws in a user and makes them want to take the next step with your business. Creatives concern themselves with:
Brand recognition
There’s a reason you recognize the major brands in an instant. The familiar Nike swoosh doesn’t even need words. Few things are more recognized than the blue, yellow, red, and green letters spelling out Google.
When done right, you can even recognize a brand just by the tone they set within their creative dynamics. A creative is in charge of ensuring your brand is recognizable, and reaches out to your ideal target audience. They spend time researching who your users are, what they want, and ensuring your creative work has an impact.
Clear communication
There’s an adage: a picture is worth a thousand words. When you get the creative right, the viewer has little doubt about the message you’re trying to convey. It communicates your message to potential customers, directing them towards the next step in your process.
Eye-catching graphics are easier when the digital marketing agency you’re working with has a creative on the team. They are part of the strategy, understand the message, and build out visuals that speak directly to your clientele. You won’t worry about misinterpretation, and will always be aware the final product representing your company is visually appealing.
Boosts business
A creative on staff is always working to make improvements. Their goal is to give you a great return on your investment. Quality design displays a clear message and ensures your audience thinks of you as the go-to company for excellent service.
People are visual by nature. Think of your own design preferences. How fast will you click out of a site that isn’t professional? Do poor graphics cause you to move forward and look for another alternative? Your audience thinks the same way about what you produce. It’s proven that great creative design boosts business – why would you want anything but?
Dig Deeper
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Optimizing Your Landing Pages
Does your digital marketing agency have a creative on staff?
A digital marketing agency’s job is to ensure you put your best foot forward when advertising your business online. They help create a strategy that gets you noticed, find channels that help deliver your content to your target audience.
But if your creative work isn’t the best work possible, you’re leaving business on the table.
Many digital agencies lack design expertise to help move your content to the top.
When you partner with us, you’ll get a digital marketing agency that helps perfect the content you show to your audience. When you need expert services for branding and growing your business online, a creative makes the difference in how you present your business to the world.
