Home maintenance services aren’t something homeowners need every day. They wake up to a broken water line in the kitchen and rush to call a plumber. They come home to a cold house and pick up the phone to call an HVAC expert.
Yet this often leads to anxiety for homeowners. They don’t call in home maintenance service experts regularly, so they most likely rely on one of their BFFs to figure out who to call: the internet.
Currently, there are 5.9 million Google searches every minute. The home services industry is one of the largest being searched, with growth projected to reach $156 billion by 2030.
Are you capturing leads online? Are you maximizing your ROI through digital resources? If not, maybe it’s time.
The Benefits of Digital Marketing
How many people are in your local community? How big is your service area? Have you connected with them all?
Seems like a silly question, yet many businesses state their goals are to “market to everyone.” But not everyone needs your services today. They may at some point in the future, however. That’s when digital marketing becomes cost-effective, scalable, and measurable. Benefits include:
- Getting to know your customers better by increasing engagement with prospects.
- Targeting the right audience at the right time with the right message.
- Communicating with your prospects and customers at every stage of the buying process.
- Tracking and monitoring every campaign for better efficiency.
Let’s Get Specific: How Home Maintenance Services Are Using Digital Marketing
For home service businesses, every home in your geographical region can be a customer at some point in the future. Studies show that 61 percent of homeowners who have lived in their homes for 6+ years will choose to renovate instead of moving. That’s a lot of potential. How could that benefit you? Let’s look at some examples.
1. Using Local SEO for Your HVAC Company
If you want to grow your HVAC company through digital marketing, local SEO can lead the way. Local SEO focuses on targeted keywords related to your industry and local area to help you drive leads. This is how people who conduct searches with “near me” find locals within their communities.
- Start with local keywords: This includes finding what homeowners use to find what you do then adding geographic location words and phrases to narrow the search. These keywords look like “furnace repair near me” or “new air conditioner in Phoenix.”
- Optimize local listings: When homeowners search for services, they move beyond Google searches. They turn to places like Angi (formerly Angie’s List) and Yelp to find detailed information about your company and read the reviews. These must be accurate and up to date with relevant information for maximum results.
- Ensure up-to-date schema: Schema data helps search engines better understand the content on your pages. To maximize your local SEO, ensure your local data is current and easily found on your site, including location, phone numbers, operating hours, and industry.
2. Using Social Media to Engage Your Plumbing Prospects and Customers
You can’t ignore social media as a part of your marketing strategy. It’s a great way to get in front of prospects as they search for what you do and make decisions about future projects.
Start by finding the platform that works best for you. Facebook, IG, TikTok, and Pinterest all have unique approaches. As a plumbing company, it’s about choosing your services and knowing what your customers want. Emergency water heater repair has a very different marketing funnel than if you’re targeting new construction.
That’s also the good thing about social media. You can be highly selective with your campaigns, building visuals and landing pages for better engagement. The goal is to get prospects to click on the ad, move to the landing page, and complete the action.
3. Using PPC Ads to Grow Your Landscaping Business
If you want to reach more homeowners, PPC ads might be the way to do so. With PPC ads, you’ll have your information at the top of the relevant searches people are typing in.
You’ll need to come up with target keywords. Keyword research can identify the best keywords at the most budget-friendly cost. Create ad copy that is compelling to viewers. Build custom landing pages to motivate viewers into action.
As a landscaper, the more specific you are, the more details you can share. If you’re expanding your outside kitchen builds, your ads and landing pages might focus on design ideas or problems to avoid as you build. Get creative – you can use multiple campaigns to satisfy different pain points.
Then, with your ad in place, it’s time to select your budget and adjust bid amounts to capture attention. This can be changed quickly, so it’s a good testing ground for your ideas.
4. Managing Your Roofing Company’s Reputation
Home maintenance services is one industry where reviews matter. Your business’s online reputation will greatly impact whether people call you, engage with you, and decide to use your services.
That’s why successful roofing companies know a review management strategy will help them be more successful online. That involves:
- Monitoring reviews: Monitoring review platforms like Google and Yelp to track what people are saying about your business. The closer you monitor it, the faster you can respond. This helps improve your image.
- Replying to reviews: Responding to both negative and positive reviews shows your customer service skills. Because roofing is a high-ticket project, prospects will rely on the opinions of others in the community.
- Asking for reviews: Not everyone you ask will leave a review, yet prompting is the only way to ensure you get them throughout the years.
5. Sharing Content for Your Home Restoration Company
Content marketing works for every home service business, including home restoration companies. This involves sharing helpful, industry-related information with your audience. You can do this through:
- Blog posts
- Videos
- Infographics
- Free reports
Think of your current customers. What questions do they have? What do they need to know? This is where you start. Your content might include:
- What To Do Before You Call In a Home Restoration Company
- After the Flood: What Home Restoration Companies Wish You Knew
- 7 Steps to Take After Your Home Is Damaged by Fire
Search engines love content, so regularly posting new, quality content can boost your SEO efforts.
More Leads with Home Maintenance Services Marketing
If you’re in the home maintenance services business, getting results online can be daunting if you’re unsure of your direction. With so many advertising choices, growing and scaling is difficult at best.
Need help? We can help you stand out in your market. Let our experienced team help you grow your bottom line and boost revenue.
