You have a product or service to sell. You love what you have to offer, but trying to find a marketing plan that suits your needs has been complicated. Marketing firms all across Portland make extraordinary claims; searches online yield marketing agencies ready to lend a helping hand. But you’re still unsure of your direction.
And it is a complicated world. Digital marketing is full of changing technology. Just when you think you have something figured out, it transforms. But it doesn’t change the fact that:
- The number of online shoppers in the US has increased by 17 percent in the last five years.
- It’s projected to be 289.91 million online shoppers in the US by 2027.
- Currently, around 80 percent of Americans have shopped online.
A dynamic digital marketing strategy is the only way to cultivate that business and ensure you’re maximizing potential. If your Portland business is ready to play bigger, trusting a marketing firm might be the perfect approach.
Why Digital Marketing
Business owners turn to digital marketing to gain new traffic, leads, and sales by reaching people looking for what they do. Digital marketing utilizes digital platforms, regardless of whether it’s a desktop, laptop, or handheld device. In some cases, strategies will work differently depending on what device you use.
But no matter what platform you use, digital marketing can help your business by:
Leveling the Playing Field
Who are your competitors? Are the big players like Amazon or Target taking away business? Digital’s role levels the playing field, allowing anyone access to online tools. You control how much money you put into reaching the same markets as your competition.
Tools like search engine marketing (SEM) or pay-per-click (PPC) advertising are all pay-to-play. Even the most modest budgets can reach new audiences looking for their products or services.
Increasing Your ROI
What if you knew you could make every dollar you spend on marketing more efficient? In more traditional marketing, that wasn’t easy. However, online marketing is highly cost-effective, giving you tools and analytics to monitor every campaign and increase the ROI over time.
Of course, this is an ongoing process. Rules change. You need to keep up with the changing strategies. This is where Portland marketing firms excel. You don’t have to spend hours each day learning what’s changing. Instead, the marketing firm you select will help you navigate the online space more successfully.
Tracking Your Efforts
Remember when your demographic was generic at best—married women in a specific zip code or single men over thirty in a particular city? You didn’t know who you were reaching or what they were doing with your information. Digital marketing changes that.
Get to know your customers and thoroughly define them. Build your campaigns to speak directly to them. Then, track using a variety of metrics to gain valuable insight into the effectiveness. When you partner with the right marketing firm, you’ll receive access to valuable marketing tools and analytics that allow you to get close and personal with your audience and build accordingly.
How Digital Marketing Firms in Portland Help
You can use dozens of digital marketing channels to build and grow your business. Chances are you’ve dabbled in a few of them over the past few months and years. That might be why you’re feeling overwhelmed. There’s a lot to take in.
Your first step is to build a solid marketing plan. Without a strategy, you won’t understand where you’re starting or how you’ll reach your destination. Marketing firms have the knowledge and skills to help build that plan fast. You might use tools like:
Social Media Marketing
Social media is one of our favorites and the most misunderstood marketing strategies. Yes, setting up a profile on Facebook, Instagram, or X is easy. It takes a lot more work to see results.
Nearly every business can use social media to drive customer engagement, leads, and sales. Every platform has the tools necessary to make it happen and offers many benefits:
- Affordability: You can see results even with no budget if you’re willing to invest the time. When you’re ready, paying for ads allows you to interact with more prospects and build as you build your connections.
- Detailed targeting: Define your target audience in as much detail as possible. Social media platforms offer targeting based on demographics, interests, locations, and more.
- Reputation: Consumers buy from those they trust. The more active you are on a platform, the more your audience believes in your brand and trusts you when it’s time to make a purchase.
Search Engine Optimization (SEO)
You have a website in place, but is it working for you? SEO optimizes your websites and landing pages to ensure search engines find them and rank you well for the keywords people are searching.
Does SEO still work? There are 5.9 million Google searches per minute. When people have a question or are looking for a solution, they head to search engines and look. If you’re there, you’ll connect, increase traffic, and boost ROI.
There are many approaches. Local SEO helps you maximize local search results. Technical SEO improves how search engines crawl through your site and index web pages. On-page SEO ensures every page is coded correctly to attract better ranking. It’s something most individual companies overlook, yet marketing firms understand its importance.
Pay-Per-Click (PPC)
PPC allows you to use paid ads to reach a highly targeted audience. Google may be the most well-known, but there are many possibilities. It’s about understanding your audience, knowing where they are, and utilizing PPC as efficiently as possible. And that’s where marketing firms in Portland can help.
Whether launching a new brand, product, or service or connecting with past customers, PPC is a beneficial strategy to help you reach your marketing goals.
Building Your Digital Marketing Team
Starting to see your brand in a new light? There are many ways to excel online. The good news is you can easily create an efficient strategy, one that fits your specific needs, budget, and goals.
We can help. Instead of guessing what to try next or wondering if your current tactics are working, our Portland team can dig in and get to the heart of your plan, then help you put a strategy in place. Ready to get started today? Give us a call.
