Project Showcase
Sunset Athletic Club
Sunset Athletic Club is an inviting place to recharge your body, mind and spirit. Located in the Portland metro area, they offer an incredible range of activities for all ages and interests.
When Sunset Athletic Club completed their new state-of-the-art club addition, 77 Athletic Club, they came to DMG to assist with their marketing goals. Not only did they aim to entice fresh faces into their membership fold, but also to share their evolving journey with their existing members.
Deliverables
3 New Marketing Videos
200+ New Photo Assets
Our Approach
We worked closely with Sunset Athletic Club to comprehensively understand their goals, target audience, and unique selling points. Building the foundation to our project was essential, as we align strategies with objectives, and ensure our client-centric focus drives meaningful results.
Kickoff Meeting & Discovery
Market Research
Competitor Analysis
Photography Mood Boards
Video Marketing Storyboards
Production Plan
Call Sheet
Casting & Talent Acquisition
Final Scripts & Interview Questions
Opportunity
With an increase in facility space, new & updated club amenities, Sunset Athletic Club needed a way to attract new and current members of all ages.
After understanding their needs, we determined it was essential to capture fresh visual content of their new facility while revamping their aged photo assets. This included video marketing content, which is something they have not explored in the past.
Solution
With the goal to show their welcoming family environment, we crafted an in-depth production plan, then spent over two days producing photo and video material. We had real club members, instructors, and hired talent working together to represent all that the two club locations have to offer and came away with plenty of material to exceed their expectations.
“Thank you so much for all of your hard work. I am thrilled to share these! It has been so fun working with you all and love the finished product!”
-Jen, Sunset Athletic Club Director
Display Ad Campaign
In the display ad campaign, our objective was to craft compelling advertisements that aligned with Sunset Athletic Club’s goal of attracting new members. These ads were centered on versatile, responsive design, stunning imagery, and a message tailored to resonate with their target audience. We emphasized the outstanding facilities and equipment available to members, ensuring that the visual and textual elements of the ad set was both enticing and persuasive.
Results
3 New Marketing Videos
Dynamic videos that keep the target audience’s attention while also informing them why Sunset Athletic Club is the best choice in the greater Portland area for their exercise and relaxation needs.
200+ New Marketing Photo Assets
Provided diverse imagery that included all athletic club offerings
HDR Photography of all Requested Spaces
Produced High Dynamic Range Photography for Sunset Athletic Club’s marketing and website revamp needs.
“The video is fantastic. Love the studio shots & the action sequence of tennis, racquetball, basketball & climbing! Thanks for another amazing project!!!!”
-Jen, Sunset Athletic Club Director
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