Case Study

Sunset Athletic Club

Sunset Athletic Club is an inviting place to recharge your body, mind and spirit. Located in the Portland metro area, they offer an incredible range of activities for all ages and interests.

When Sunset Athletic Club completed their new state-of-the-art club addition, 77 Athletic Club, they came to DMG to assist with their marketing goals. Not only did they aim to entice fresh faces into their membership fold, but also to share their evolving journey with their existing members.


3 New Marketing Videos

200+ New Photo Assets


Video Production


Our Approach

We worked closely with Sunset Athletic Club to comprehensively understand their goals, target audience, and unique selling points. Building the foundation to our project was essential, as we align strategies with objectives, and ensure our client-centric focus drives meaningful results.

Kickoff Meeting & Discovery

Market Research

Competitor Analysis

Photography Mood Boards

Video Marketing Storyboards

Production Plan

Call Sheet

Casting & Talent Acquisition

Final Scripts & Interview Questions


With an increase in facility space, new & updated club amenities, Sunset Athletic Club needed a way to attract new and current members of all ages.

Dynamic Videos

Lifestyle Photography

Marketing Assets


After understanding their needs, we determined it was essential to capture fresh visual content of their new facility while revamping their aged photo assets. This included video marketing content, which is something they have not explored in the past.


With the goal to show their welcoming family environment, we crafted an in-depth production plan, then spent over two days producing photo and video material. We had real club members, instructors, and hired talent working together to represent all that the two club locations have to offer and came away with plenty of material to exceed their expectations.

“Thank you so much for all of your hard work. I am thrilled to share these! It has been so fun working with you all and love the finished product!”

-Jen, Sunset Athletic Club Director


3 New Marketing Videos

Dynamic videos that keep the target audience’s attention while also informing them why Sunset Athletic Club is the best choice in the greater Portland area for their exercise and relaxation needs.

200+ New Marketing Photo Assets

Provided diverse imagery that included all athletic club offerings

HDR Photography of all Requested Spaces

Produced High Dynamic Range Photography for Sunset Athletic Club’s marketing and website revamp needs.

“The video is fantastic. Love the studio shots & the action sequence of tennis, racquetball, basketball & climbing! Thanks for another amazing project!!!!”

-Jen, Sunset Athletic Club Director