When you hire a digital marketing team, it’s not about just letting them take over your marketing. Instead, it’s about collaborating with a team that will learn more about your business, understand your goals, and help you achieve results.
You’re leveraging their expertise to align with your business vision. A digital marketing team brings specialized knowledge in areas like SEO, ad development, content creation, and social media. Still, your insights about your industry and customers are equally as critical to the success of each campaign. It’s a partnership that maximizes the potential for achieving meaningful, measurable results, all while ensuring your marketing messages remain authentic and aligned with your vision.
Not a small task. If you haven’t been asking for all this from the marketing team you’re currently working with, maybe it’s time you did.
What Does Collaboration Look Like with a Digital Marketing Team?
You can find lots of articles about working with a digital marketing team and getting comfortable with their services. But what about the collaboration part? How do you know if you’ve found the right team to collaborate with?
Setting Your Goals
Before you settle on a digital marketing team, we suggest you take some time and define your goals. What do you hope to achieve? The more thought you put into this, the better your ability to define your goals and objectives with each digital marketing company you talk to. We suggest you start with the following questions:
- What is your current marketing strategy, and what has or hasn’t worked in the past?
- What specific digital marketing services do you think you need?
- What is your timeline for achieving these goals?
- What channels or platforms do you currently use, and what results are you seeing from them?
- What challenges or pain points do you face with your current marketing efforts?
This should get you started. The key is to help you define your goals in detail so that the digital marketing team you hire will have clear expectations about what you’ll do together. If you’re working toward the same end goals, it prevents misunderstandings.
Getting Clear on Your Focus
Once you’ve hired a digital marketing company, it’s time to get comfortable with your team. This is where you identify who from your team will be responsible for which tasks. This ensures everyone understands their roles before you begin.
This is a hands-on process. Collaboration means the digital marketing team uses their expertise to build campaigns and help get your brand in front of prospects and customers. You’ll be part of the mix, communicating regularly to ensure you stick to the plan. Think of it as overseeing your strategy, ready to make adjustments to meet your goals.
Let the dedicated team of professionals do what they do best. Their knowledge base of digital marketing strategies and uncovering industry trends helps them develop customized campaigns to fuel your business.
Establishing a Clear Communication Process
Have you ever partnered with a company that didn’t provide you with the results you were hoping for? A lot of that comes down to clear communication. This can be avoided by defining your roles and responsibilities early and understanding the frequency and modes of communication to avoid misunderstandings.
If you have questions, how do you get answers? This is where it helps to remember this is a collaborative partnership. The digital marketing team is helping you create your strategy for bringing in more prospects and customers. They partner with you to build your business. They can’t do that well if they don’t understand where you’re going.
The best way to stay in the loop is by creating open communication channels to check in on progress throughout the project. Will it be through emails? Phone calls? Face-to-face meetings? How often? How will the results be reported? The more you know up front, the more effective your partnership will be.
Clearly Defining Each Project
Digital marketing experts have expertise in many areas. They use advanced tools to drive each campaign to higher ROI and have personalized techniques to make every campaign you create stand out. They use tracking and analytics to watch every campaign in unique ways to ensure you’re getting the most value from every strategy you try.
Maybe you’ll be using social media to increase customer engagement. Maybe you’ll be building ads for a variety of online platforms. Maybe you’ll utilize retargeting to develop a stronger relationship with your target audience. Maybe you’ll build SEO strategies to help you be where searchers are looking.
Ultimately, staying on top of every campaign allows you to make better decisions for your business. You’ll be able to do what you do best, knowing your marketing team will help deliver the results.
Analyze and Refine
Digital marketing is never a one-and-done approach. It’s all about analyzing every campaign at every stage and refining it as you go.
Yet studies show marketing managers consistently don’t trust their path—64 percent acknowledged they don’t trust their organization’s marketing measurement for decision-making.
Great digital marketing teams change that by utilizing the right tools to look at a campaign from multiple angles. They have the knowledge to take in the numbers and change the approach to improve it. It’s about enhancing ROI every step of the way.
You have a say in this too. As you consider the numbers and each approach, go back to the first step and start asking questions.
- Is this approach working for you?
- What are your challenges and pain points?
- Are channels and platforms bringing in the clients you wanted?
- Are you happy with the way your business is growing?
Collaborating with a great digital marketing team is always about working together. Every detail will help the team understand your brand better and ensure future success with every campaign you create together. This is about long-term growth.
It’s Time to Hire a Digital Marketing Team
Collaborating with a digital marketing team can be a game-changer for your business. However, to achieve your desired results, you’ll need to craft a partnership you can work with through all the twists and turns that come from building a marketing strategy.
Defining your goals, selecting the right team, and monitoring every aspect of campaign design is your starting point. So is relying on working with someone you can trust.
Are you ready for that kind of partnership? How can we help?
