Have you ever used the phrase “think outside the box”? That’s the job of a creative in digital marketing.
It’s also a misunderstood role. A lot of marketers try to use prebuilt ads in one of the many online design platforms, feeding in their content to make it “personal.” Or they trust AI to do a quick design—getting it out there is what’s most important. Then they wonder why it isn’t giving them the results they hoped for.
A true creative is a professional who understands their role in digital marketing. They have an eye for detail and extensive knowledge of the industry. They continue to train, knowing creativity is always on the cusp of the latest trend. And they do it all to provide you with top-notch skills that will set you apart from the competition.
What Is Creative Digital Marketing?
Creative digital marketing allows you to be innovative in your approach to online marketing. It uses inventive strategies and techniques to promote your products and services and grow your brand.
It’s more than posting on your social media account or running ads. This is about crafting your unique story, one that will resonate with your target market and invite them into your brand.
Get this right, and you’ll stand out from your competition. With so many messages vying for their attention, they welcome something new that pulls them in and engages them.
Where do you start?
It starts with authenticity. Discover who you are at your core. Build a story around that. Be memorable so that your brand becomes the go-to resource for whatever you bring to the world.
Creative Digital Marketing Ideas to Help Build Success
If you’ve advertised online for a while, you know it isn’t as easy as it once was. With more competition and greater ad spends, it can be difficult to stand out from the crowd.
One study found that 43 percent of marketers say that creating consistently high-quality visual content is one of the biggest hurdles they face. Where do you start when you want to make an impact?
User Experience
Before you begin, take a moment and think about your customers. What experience do you hope to give them? How do you want to interact with them? What path do you want them to follow?
Creative digital marketing impacts how users perceive and interact with your brand. They do so every step of the way. Creatives have learned that even the finest details matter, so they pay attention to them throughout building and executing digital strategies.
They care about the big picture yet focus on the smallest details. Things like:
- Ensuring your website is mobile-friendly and provides a seamless experience no matter where a user views it.
- Creating high-quality images, videos, and graphics for optimal load-time, readability, and engagement.
- Generating content that is related to your brand and fosters a community feel.
- Carrying your brand through every media, from emails to social posts to banner ads.
- Streamlining the purchasing process to simplify the checkout process and reduce abandonment rates.
- Integrating emerging technologies like chatbots and AI for effective customer service.
Visual Content
The world is visual and growing more so every day. Make it eye-catching. It’s the best way to boost engagement and drive results in every digital campaign you create. And there are so many ways to do it.
- Custom graphics that reflect your brand’s identity.
- Infographics that present complex data in an easy-to-digest way.
- Live streaming to interact with your audience.
- Video marketing for promotional ads or behind-the-scenes footage.
- Memes for humor.
- Carousel posts to tell a story.
- High-quality images to build a visual identity.
- Quizzes and polls for engagement.
This is just a start. With the right creative in your corner, you’ll find many unique ways to interact with your audience, giving them what they want.
Social Media Posts
Creative content may start on your website, landing pages, and advertisements, but you can kick it up a notch by sharing it on social media. Posting regularly helps you build a profile where your audience can have a look inside your brand.
Be consistent with the image you portray and the timing of your posts. Encourage engagement and sharing. With billions using social media today, this is one of the best ways to foster engagement within your community.
Every platform has its own focus; adapt your strategy to engage with audiences in the manner they expect. Mix short-form content like reels and infographics with long-form content like articles and video series.
Personalization
Consumers crave and expect brands to cater to their wants and wishes. Research shows that 71 percent of consumers expect personalization, and 76 percent get frustrated when they don’t find it.
This goes beyond using a first name in an email. It involves understanding their interests, wishes, and desires to the point of being able to deliver relevant content through the right channels at the right time.
This means getting creative with the message. Collect and analyze data so you know what your audience wants. Segment them for more in-depth delivery. Then personalize everything you deliver, from content to visuals.
Experiment With New Technology
There is no shortage of ways to communicate with your audience. Maybe it’s time to experiment with marketing strategies you’ve never played with before.
Artificial intelligence (AI) may be on everyone’s minds these days, but it’s only one in a long list of influences on digital marketing. How about using chatbots to personalize real-time assistance to make your business both efficient and accessible 24/7? Or using geofencing, a location-based technology to create virtual boundaries, triggering specific actions when a device enters or exits a predetermined area?
There are many ways to get creative with your messaging and reach out to your audience in unique ways. Why not try something new today?
What’s Your Creative Digital Plan?
However you’ve approached marketing in the past, it’s time to unleash your innovative side. With so many ways to get creative, nothing is holding you back.
Need help? We have you covered. From a simple campaign to an overall marketing strategy, whatever you’re looking for, we can give you advice. Let’s talk today.
