Target Marketing
Reach the right People
Why choose a Digital Advertising Agency?
Choosing the right digital advertising agency can transform your marketing results. At Digital Marketing Group, we specialize in hyper-targeted programmatic advertising designed to maximize every dollar you invest. By strategically layering advanced audience targeting models – including demographic, geographic, behavioral, and contextual filters – we refine your campaigns to reach only the most relevant audiences. This approach not only improves the performance of your ad spend but also ensures your message resonates with the people most likely to engage, convert, and become loyal customers.
- Higher Quality Leads
- Professional Ads
- Proven Expertise
- Solid Strategy
Whether it’s through SEO, Social Media Marketing, or Search Engine Marketing. we’ll work with you to create a refined ad campaign to further your advertising dollars.
What is target marketing?
Target marketing is a powerful digital advertising strategy that focuses on delivering ads and content to a clearly defined audience based on demographic, geographic, behavioral, or contextual data. By narrowing your reach to the right people at the right time, targeted digital marketing increases engagement, improves conversion rates, and maximizes your return on ad spend. This approach ensures your message connects with potential customers who are most likely to be interested in your products or services.
We can target users through:
- Geographic Targeting
- Demographic Targeting
- Behavioral Targeting
- Contextual Targeting
- Retargeting
Our team can quickly build, monitor, and optimize your campaigns, report back on what’s working and make recommendations using real-time data.
What is target marketing?
Target marketing is a powerful digital advertising strategy that focuses on delivering ads and content to a clearly defined audience based on demographic, geographic, behavioral, or contextual data. By narrowing your reach to the right people at the right time, targeted digital marketing increases engagement, improves conversion rates, and maximizes your return on ad spend. This approach ensures your message connects with potential customers who are most likely to be interested in your products or services.
We can target users through:
- Geographic Targeting
- Demographic Targeting
- Behavioral Targeting
- Contextual Targeting
- Retargeting
Our team can quickly build, monitor, and optimize your campaigns, report back on what’s working and make recommendations using real-time data.
Benefits of Target Marketing
Target marketing allows businesses to maximize their advertising budget by focusing only on the audiences most likely to convert. Instead of wasting ad spend on people who have no interest in your products or services, targeted digital marketing ensures your message reaches the right customers at the right time. This strategy not only reduces wasted advertising dollars but also drives higher-quality leads, stronger engagement, and increased return on investment.
Target marketing can:
- Attract Higher Quality Leads
- Reduce Ad Spend
- Improve Customer Loyalty
Whether you’re looking for the right placement or the correct timing, we can help you with your marketing strategy.
Types of Audience Targeting
Geographic Targeting
Geographic Targeting allows the advertiser to customize content based on the viewer’s location.
- Country
- State
- Region
- City
- Specific zip code
The use of geotargeting can help a campaign stay on budget by only engaging the right leads.
Demographic Targeting
Demographic Targeting creates opportunities to refine your potential audience to only those within your actual target audience.
- Income
- Age
- Gender
- Education level
Don’t waste money speaking to everyone when you can refine your audience and use your advertising dollars directly on the highest likely potential clients.
Behavioral Targeting
Behavioral Targeting is determining how consumers use their web browser, what they search for, and what things they interact with.
- Web Searches
- Purchase Histories
- Frequently Visited Websites
Big data can effectively build profiles on consumers and then group them into defined audience segments. These segments are available to be targeted, giving advertisers another highly effective variable by which to seek out the strongest leads.
Contextual Targeting
Contextual Targeting takes into consideration what the consumer is viewing and how that may be aligned with other products or services.
While there may not be a direct “link” between the consumers, enough similarities exist to make a connection of likely interest.
For example, a consumer with strong outdoor interests (such as fishing or camping) may be a prime target for an advertisement for a new off-road vehicle. Likewise, a consumer looking at IRS business tax information may be a strong prospect for business banking services.
PTA (Polygonal Targeting & Attribution)
PTA technology revolutionizes digital advertising by enabling highly precise targeting based on specific geographic boundaries and timeframes.
This advanced strategy allows advertisers to define custom shapes, or polygons, around locations such as buildings, neighborhoods, or event venues. Discoverable mobile devices that have entered these defined areas within the designated lookback window are identified, enabling the delivery of tailored ads to these users.
Attribution technology then tracks whether the user visits the targeted location or takes a desired action after seeing the ad. This approach ensures more relevant advertising, increases conversion rates, and provides valuable insights into campaign effectiveness.
Retargeting
Retargeting a consumer is a simple yet highly effective form of marketing. For retargeting to take place, the consumer needs to have already displayed the specific behavior desired (simply put, they’ve visited the correct page on a website to show interest in that page).
The consumer can then be followed for a preset period of time and periodically re-marketed information from the page that they’ve visited. This is a fantastic method to re-engage a consumer that you have already paid to acquire. Bringing the consumer back also increases the likelihood of any desired conversion.
