David walks you through the ins and outs of marketing automation and why it’s a useful tool to add to your marketing toolbox. He explains the ecosystem of how and why companies are embracing omni-channel, multi-device marketing to deliver their ads and personalize consumer experiences. It is all about connecting the dots with data to develop efficiencies for the sales and marketing teams, in turn, generating more leads, revenue, and growth.
David Eldred: linkedin.com/in/davideldred | solaritycu.org
