Helping Little Guys Become Big-Name Brands | John Furgurson | Owner, BN Branding
John takes a right-brain/left-brain approach to turning your brand story into your successful brand strategy. Starting with insight first, then execution. Followed up with messaging, then design. He digs in deep to help you establish or renew relevance in your particular market, differentiate you from your competitors, and boost your brand credibility and visibility. Plus, find out what a “Brand Book” is and why it’s an essential tool for establishing your brand’s identity.
John Furgurson | BN Branding | Owner
Episode 29: He Started His First Business at 10 Years Old | Dakota Guild | President, Guild Golf Carts
Episode DescriptionIt started with one golf cart. Dakota and his sister, Demi, wanted an easier alternative to carrying the trash down their 1,000-foot driveway to the road during the winter. When summer arrived, they sold the initial cart, made some cash, and the...
Episode DescriptionFormer Democratic congresswoman and senator Betsy Johnson is trying to do something no other woman in American history has done: run unaffiliated and become Oregon’s next governor. In her feisty manner, she states her loyalty is only to the people...
Episode DescriptionOne of the most prominent faces and voices in Northwest sports media, Mike Barrett gives an insider’s view of the world of sports. He talks about transitioning through major life changes with tenacity and determination. We hear about the new...