Search Engine Marketing
Critical to the Financial Success of Any Business
Search Engine Marketing, in its most general definition, is the marketing practices/techniques used to attract a prospect to a specific website. Best practices utilize Paid Search, Cost-Per-Click (CPC), or Pay-Per-Click (PPC) as the foundation of any SEM campaign. These paid advertising programs are launched on the three largest search platforms: Google – Bing – Yahoo!, where over 97% of internet searches happen.
Search Engine Marketing is critical to the financial success of any business that can correlate an ROI from paid search. It is imperative that you partner with an expert in the field to maximize your ad spend. Don’t let an inexperienced marketer manage your SEM campaign and burn through your ad dollars. DMG, a Google Certified Partner, is ready to help!
Our premium services for paid search will cost-effectively help you achieve your business goals. Leverage our knowledge to move your company ahead to be directly where your customers are—right when they need you! We can help your business grow by building out a comprehensive keyword list to keep your business in front of your prospects.
We can help you to understand the nature of your marketplace, who your real competitors are, and the moves you need to make. Then we can construct a program that both meets your needs and fits within your budget. Finally, our ongoing expert optimization will ensure that your Paid Search campaign continues to yield the best results.
Depending on client goals, our success is measured in bottom-line ROI, exposure, and adherence to AdWords policies to maintain the best performance. We know that the better our performance on behalf of our clients, the better Google will reward us—by decreasing our CPCs. As Google deploys more products in the marketplace, it is our job to align our clients’ goals with what Google has to offer in both search and display.
DMG SEM Campaigns Will Include:
- Keyword Research and Analysis
- Quality Score
- Paid Search (with full management and ongoing optimization)
- Keyword Targeting
- Ad Copy
- Bid Management
- Google AdWords Campaigns
- Bing & Yahoo! Ads
- Landing Pages
- Match-Types and Negatives
- Account Structure
- Monthly Reporting
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