Search Engine Marketing - SEM Agency Portland - Digital Marketing Group

Search Engine Marketing

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Search Engine Marketing, in its most general definition, refers to the marketing practices & techniques used to attract a prospect to a specific website. Best practices utilize Paid Search, Cost-Per-Click (CPC), or Pay-Per-Click (PPC) as the foundation of any SEM campaign. These paid advertising programs are launched on the three largest search platforms: Google – Bing – Yahoo!, where over 97% of internet searches happen.

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Efficient & Effective Search Engine Marketing

Search Engine Marketing is critical to the financial success of any business that can correlate an ROAS from paid search. It is imperative that you partner with an expert in the field to maximize your ad spend. Don’t let an inexperienced marketer manage your SEM campaign and burn through your ad dollars. The SEM team at DMG are experts in all lines of Search with over 12 years experience. We are here to help!

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Cost-Effective Paid Search

Our premium services for paid search will cost-effectively help you achieve your business goals. Leverage our knowledge to move your company ahead to be directly where your customers are—right when they need you! We can help your business grow by building out a comprehensive keyword list to keep your business in front of your prospects.

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Customized Campaigns

We can help you to understand the nature of your marketplace, who your real competitors are, and the moves you need to make. Then we can construct a program that both meets your needs and fits within your budget. Finally, our ongoing expert optimization will ensure that your Paid Search campaign continues to yield the best results.

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Google Ads Expertise

Depending on client goals, our success is measured in bottom-line ROAS, exposure, and adherence to Google’s policies to maintain the best performance. We know that the better our performance on behalf of our clients, the better Google will reward us—by decreasing our CPCs. As Google deploys more products in the marketplace, it is our job to align our clients’ goals with what Google has to offer in both search and display.


Keyword Research and Analysis • Quality Score • Paid Search (with full management and ongoing optimization) • Keyword Targeting • Ad Copy • Bid Management • Google Ads Campaigns • Bing & Yahoo! Ads • Landing Pages Match-Types and Negatives • Account Structure • Monthly Reporting

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Audience Insight

Understand performance as it varies by demographic.


Keyword Research

Evaluate high converting keywords and low-volume terms to find hidden gems.


Bidding Optimization

Ensures that your bidding strategy is fully aligned with your business goals of maximizing revenues while remaining within margin targets.

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A/B Testing

We analyze the performance of each ad to help increase conversions and relevance.

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