Search Engine Marketing

Critical to the Financial Success of Any Business

Search Engine Marketing, in its most general definition, is the marketing practices/techniques used to attract a prospect to a specific website. Best practices utilize Paid Search, Cost-Per-Click (CPC), or Pay-Per-Click (PPC) as the foundation of any SEM campaign. These paid advertising programs are launched on the three largest search platforms: Google – Bing – Yahoo!, where over 97% of internet searches happen.

Search Engine Marketing is critical to the financial success of any business that can correlate an ROI from paid search. It is imperative that you partner with an expert in the field to maximize your ad spend. Don’t let an inexperienced marketer manage your SEM campaign and burn through your ad dollars. DMG, a Google Certified Partner, is ready to help!

Our premium services for paid search will cost-effectively help you achieve your business goals. Leverage our knowledge to move your company ahead to be directly where your customers are—right when they need you! We can help your business grow by building out a comprehensive keyword list to keep your business in front of your prospects.

We can help you to understand the nature of your marketplace, who your real competitors are, and the moves you need to make. Then we can construct a program that both meets your needs and fits within your budget. Finally, our ongoing expert optimization will ensure that your Paid Search campaign continues to yield the best results.

Depending on client goals, our success is measured in bottom-line ROI, exposure, and adherence to AdWords policies to maintain the best performance. We know that the better our performance on behalf of our clients, the better Google will reward us—by decreasing our CPCs. As Google deploys more products in the marketplace, it is our job to align our clients’ goals with what Google has to offer in both search and display.

 

Search Engine Marketing - Digital Marketing Portand

DMG SEM Campaigns Will Include:

  • Keyword Research and Analysis
  • Quality Score
  • Paid Search (with full management and ongoing optimization)
  • Keyword Targeting
  • Ad Copy
  • Bid Management
  • Google AdWords Campaigns
  • Bing & Yahoo! Ads
  • Landing Pages
  • Match-Types and Negatives
  • Account Structure
  • Monthly Reporting
Digital Target Marketing SEO SEM News

Blog

What If Google My Business Isn’t Working? Does That Impact SEO?

If you want to gain traction in Google, there are so many different ways to do it.  If you’re a local business, you can’t ignore Google My Business.  Google My Business is a free, easy to use tool that allows businesses to manage their online presence across all...

Using Google To Attract New Customers

Business in 2020 has been challenging. But the underlying principles of running a business haven’t changed.  You need profits to survive. And in order to gain profits, you need customers. How do you get them in a virtual world?  If you’re reading this, you may already...

Using A Landing Page To Convince People to Convert

If you’re trying to gain traction online in any way, you probably have a landing page or two in place to sell what you do. Landing pages are imperative to the online sales process. Yes, customers will scroll through a poorly produced website to get where they’re going...

When Should I See Results With My Online Marketing Campaign?

You have your business idea ready to go. You’ve invested a lot in getting things ready. Your packaging looks great. You have a sales presentation perfected. Now all you need are the prospects. They say the fastest way to get a client is with an online marketing...

Don’t Turn Off Your PPC Campaigns During The Coronavirus Outbreak

When most business owners plan out a year of marketing, they take a lot of things into account. The changes of the seasons. Holidays. Introduction of new policies or regulations. New products or services they hope to introduce.  Rarely does something drop in so...

Are SEO, SEM, and PPC The Same Thing?

Like every industry, digital marketing has its share of acronyms. SEO, SEM, and PPC tend to be the highest on the list. If you’ve been online for a bit, you’ve probably seen these acronyms over and over again. You might even have a vague understanding of what each of...