Single QSR Franchise Location

DMG partners with a 30+ QSR franchise restaurant group. The overarching goal of our campaigns have been driving brand awareness for this ever-expanding chain as they enter entirely new markets. ​

In May, the client shared that a single location was struggling with foot traffic. DMG deployed a five-month campaign using PTA data to conquest other QSR patrons near this franchise location to bring awareness and incent a visit to our client’s location. ​

Using a mix of paid social and ads across the open internet, the single location saw an acquired 196 new customers for a total of 1,067 new visits from their competitors- and a whopping 871 repeat customers created from individuals who had specifically been served ads from this program.​