National Wine Brand

DMG works with a national wine brand that has distribution throughout national grocery, convenience, and liquor store chains as well as independently owned grocery, convenience, specialty, and liquor stores.​

To increase sales during Labor Day, which is traditionally not a wine holiday, together with DMG, the brand partnered with 10+ influencers to create content. DMG evaluated the content and chose the top six performing pieces of content to run social ads through both the brand and influencer handles on social media for a one-week flight leading up to and encompassing the Labor Day holiday. ​
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After the campaign, the client saw an increase in end cap displays and inclusion in circulars for both weekly specials and holiday promotions.​