Local Wine Vineyard & Tasting Room
A single location, family-owned winery and tasting room came to us in June of 2022 seeking a partner to increase visits to the winery, increase event specific preregistrations, and to build awareness about their private tasting room rental option.
We created several audience segments using 3P and PTA data to deliver targeted creative to specific audiences through paid search, paid social, and ads across the open internet.
The initial campaign launched in July and is ongoing. By December 31 of 2022, DMG had delivered 1,331,659 impressions, 13k+ ad clicks, sold out five events prior to the event date, created nine creative ad sets, and increased their private room bookings by 124%. Overall tasting room traffic has increased on both high traffic weekend days and their historically slow Tuesday’s and Wednesday’s.
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Ad Campaign Views
Social Media Engagements
Increase in Private
Event Sell Outs