Local Wine Vineyard & Tasting Room

A single location, family-owned winery and tasting room came to us in June of 2022 seeking a partner to increase visits to the winery, increase event specific preregistrations, and to build awareness about their private tasting room rental option.​

We created several audience segments using 3P and PTA data to deliver targeted creative to specific audiences through paid search, paid social, and ads across the open internet. ​

 The initial campaign launched in July and is ongoing. By December 31 of 2022, DMG had delivered 1,331,659 impressions, 13k+ ad clicks, sold out five events prior to the event date, created nine creative ad sets, and increased their private room bookings by 124%. Overall tasting room traffic has increased on both high traffic weekend days and their historically slow Tuesday’s and Wednesday’s.​