Influencer Marketing Portland | Digital Marketing Group

Influencer Marketing

AN AUTHENTIC VOICE TO TELL YOUR STORY 

Influencer marketing lets you guide the conversation by placing you in the authentic conversational voice of content creators with an online presence and engaged audience. You might be brand-new to the influencer marketing space, but you are not new to the concept of online content influencing your purchase decisions. Influencer marketing is here to stay, and at DMG, we’re here to help you craft the perfect plan to utilize influencers in a way that makes the most sense for your marketing and business needs. 

Each brand and client is unique, and so are the influencers we bring to your campaign. DMG carefully sources and hand selects each potential influencer. Our clients are as involved in the influencer campaign as they would like to be, and we handle everything from the initial call outlining the plan to the report sharing metrics and results.

Our influencer experts are an extension of your team throughout the entire campaign. We guarantee brand-safe, smart, creative programs that deliver results.

digital-advertising

Think Outside the Box

Traditional influencer marketing is behind us, and DMG is ready to show you how much more can be done. We don’t think inside a box and don’t want you to either. Have a great idea but not sure where to take it? Start here where DMG can turn those ideas into influencer action.  

geographical-targeting

WHY INFLUENCER?

Influencer marketing is already a billion-dollar industry and is continuing to grow at an exciting speed. Get ahead of the game to recognize the impact with limitless strategies and opportunities to use influencers in your marketing plan.  

Incorporating influencer-generated content into a digital advertising strategy can increase brand awareness and engagement, drive conversions and sales, and create legitimacy for your brand within influential social channels and personalities. Depending on your campaign goals, we’ll drive the best-in-industry strategy to deliver the results you didn’t recognize were possible.

CUSTOM CONTENT AND SOCIAL POSTS 

We work together to help identify the best use of influencers for your plan. Through DMG, talented, brand-safe influencers create authentic content and share with their engaged audiences. If you already have the content you want shared, there’s a plan for influencers too! High-reach social sharers further spread top-performing content to relevant audiences.

demographic-targeting
Behavioral Targeting - Digital Marketing Portland

EVENT MANAGEMENT 

If you have an education and awareness campaign, or need greater visibility to your product or brand, an influencer event is an excellent opportunity to engage a large group of content creators who can then share what they learned with their own audiences. The proven DMG digital share approach then takes that content to another level to touch the most appropriate and desired audiences. 

BRANDED ASSETS AND LIFESTYLE BRAND LIBRARY 

DMG influencers will capture eye-catching branded photos that can be repurposed in a variety of digital ways. We can also create a full lifestyle-brand library of royalty-free images for use in your own social media and blog editorial calendar or for use elsewhere with expert digital guidance from the DMG team.

Contextual Targeting - Digital Marketing Portland
retargeting

USER INSIGHTS 

Working with DMG means you have access to the best type of influencer for your campaign goals. We work with a vast range of creative styles, content topics, and audience sizes. In addition to the results we can very accurately measure, you’ll receive insights from the influencers too. You’ll hear ways your user experience can improve or maybe that it was just as incredible as you already knew it was.

Digital Target Marketing SEO SEM News

Blog

Using Your Mobile Customers As Your Focus Group

Have you ever taken part in a focus group? They’re used all the time in the world of marketing and sales. A group of people are gathered together based on specific traits and demographics. They share ideas, thoughts, and perceptions about a particular topic, product,...

Looking For Better Customers? Try Retargeting

Think, for a moment, about the last time you bought something big. A new phone, a refrigerator for your kitchen, or maybe a new car. Did you buy the first one you came across? Of course not. When we’re in the market for something new, we take time to ensure we...

How Behavioral Marketing Can Get Your Customers Clicking

Remember the good ol’ days, when printing up thousands of postcards and having your friendly mail service would do the trick? You could expect customers flowing into your business based on one simple message. Then the marketing world got much more complicated. All of...

Why Geotargeting Can Set Your Marketing On Fire

What’s the easier sale: screaming your message to a crowded room, or walking up and delivering your perfectly prepared message to one interested person? That’s a no-brainer. If you're in sales, you’d love to have a list of individual people that are interested in what...

How Your Customer Lifetime Value Impacts Your Targeted Marketing

If you’re in business, target marketing is a necessary part of your business. And the deeper you get into the target marketing world, the more likely you are of discovering niche terms and metrics that apply to how effective your approach is. One metric in particular...