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What Does a Cookieless Future Mean To Digital Marketing

Cookies, also known as HTTP cookies or internet cookies, are designed for internet browsers to track, personalize, and save information about each user session. Every time you visit a new page on a site, the information is saved to use for decision-making purposes at...

Does Your Digital Marketing Agency Have a Creative on Staff?

As you break into digital marketing, it’s difficult to know where your money is spent best. Should you put it towards ads? Bid for pay-per-clicks? Build landing pages for each campaign you launch? It isn’t easy to know where to start with so many different tasks vying...

Automating With Programmatic Advertising

Remember when artificial intelligence was something from a sci-fi movie? No more. No AI is in almost every industry, and has become something we all live with every day. According to the US Programmatic Ad Spending Forecast by eMarketer, by the end of 2021, 88 percent...

How Evergreen Content Helps Your Business

Content is king. That phrase has been used repeatedly throughout the online marketing world. But what exactly is content? When someone posts a photo of their dog, is that content? If you write a new blog post, is that content? Or if a business posts a video shot at a...

5 Steps to a Winning Digital Marketing Funnel

Build a website, and they will come. While that may have been a thought in business owners' minds years ago, that formula is a sure-fire way to failure today. A simple website won’t get the proper amount of traffic to keep you in business. One study suggests that 92...