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What’s Your Strategy With Social Proof?

What is social proof? In short, it means relying on other people's opinions to create your own behavior.  We do this for one of two reasons: We assume other people are well informed and use the correct behavior for the current situation.  We don’t want to go against...

Developing an Influencer Marketing Strategy

If you’re in business, it’s hard to ignore the power of social media. Most businesses today can no longer grow a business without using some form of social media. Choosing between Facebook, Twitter, Instagram, or YouTube is a personal choice, depending on where your...