Samantha Schultz is currently the Director of Social Operations at Digital Marketing Group. Over the years, she has worked in several different influencer marketing and social media management roles in a variety of settings. She worked for six years at an agency specializing in influencer programs, digital and paid advertising, and collaborative brand relationships. She worked to execute small- and large-scale programs on behalf of Coca-Cola, Walmart, Stonyfield, and more.
In her next role as an Influencer Network Coordinator, she worked in influencer marketing and developed processes and procedures for the influencer recruiting department and played a vital role in selecting and activating influencers for high-level brands to small businesses. She then transitioned to a Proposal and Sales Associate role, working to create programs and proposals and to handle influencer pricing and sales margins. She also facilitated company-wide trainings as it pertained to influencer trends, new social media channels, and weekly discussions surrounding hot topics.
Samantha has been in the social space for over 14 years and still maintains an active presence on social media channels, sparking unique discussions and making lasting professional connections. She likes her coffee iced and lives to laugh.